Job Description
KEY ACCOUNTABILITIES: 1. Account Management & Revenue Growth • Deliver revenue, sell-in, sell-out, and gross margin targets for assigned RSS and top priority regional accounts. • Build and execute Joint Business Plans (JBPs) for both national accounts operating in the region and top priority regional accounts, covering sales, category expansion, visibility, activation, and profitability levers. • Drive regional store growth and category penetration by identifying recent store listings, kitchen category expansion opportunities, and assortment upgrades. • Own commercial delivery for regional accounts, including revenue, profitability, pricing realization, and mix improvement. • Partner with corporate KAMs to align regional execution with national strategy and ensure JBP milestones are achieved. 2. Customer & Relationship Management • Develop strong working relationships with regional decision-makers, buying teams, and cluster managers across priority accounts. • Act as the primary regional interface to strengthen account engagement, communicate program priorities,



and resolve escalations. • Partner with customer teams to jointly plan visibility, activation, and category expansion initiatives at the regional and store-cluster level. • Manage regional negotiations on visibility space, planogram adherence, and category placement opportunities. 3. Channel & Customer Strategy Execution • Translate channel and category strategies into actionable regional growth plans. • Drive implementation of assortment direction, kitchen category expansion, pricing adherence, and promotion execution as per corporate guidance. • Collaborate with Category, Supply Chain, Retail Marketing PMO, and Corporate KAMs to tailor execution plans for each priority account. • Ensure national programs are deployed as per SOP across all strategic stores. 4. Operational Excellence & Field Execution • Lead execution of regional programs, visibility interventions, category rollouts, kitchen exp

📌 Key Account Manager (Velpuru)
🏢 V-Guard
📍 Velpuru