Creative & Content Lead About the Role We’re looking for a creative, proactive, and execution-focused Creative & Content Lead to help shape how the brand looks, sounds, and communicates across digital and physical touchpoints. You’ll work across content ideation, creative production, AI-generated content, shoots, campaigns, website, app, and product creatives — taking ideas from concept to execution while maintaining a consistent and high-quality brand identity. This role is ideal for someone who is equally comfortable thinking of a outstanding hook and getting it made. Key Responsibilities 1. Creative Production & Review Develop and review scripts, hooks, captions, ad copies, social content, and campaign creatives . Create and coordinate AI-generated images, videos, edits, and other visual content . Review creative output for brand consistency, quality, storytelling, and communication. Adapt creatives across formats and platforms including Instagram, YouTube, LinkedIn, website, and product/e-commerce channels. Maintain a consistent visual and verbal brand language across all content.



2. Content Ideation — New Hooks & Angles Constantly generate new content ideas, hooks, concepts, and creative angles . Develop ideas for TOFU, MOFU, and BOFU content. Identify opportunities for trend-led, product-led, educational, emotional, and performance-driven content . Experiment with different storytelling formats and creative approaches. Turn product features and consumer insights into engaging content ideas. 3. Shoot Coordination & Execution Plan and coordinate photoshoots and video shoots from concept to final delivery . Work with photographers, videographers, actors, creators, production teams, and internal stakeholders. Prepare shot lists, references, scripts, creative briefs, and production requirements . Ensure shoots stay aligned with the creative direction and brand guidelines. Review and coordinate post-production, edits, and final assets. 4. Cross-Functional Creative Support

📌 Creative and Content Lead (Karnataka)
🏢 wippi
📍 Karnataka