Performance Marketing & Lead Generation Executive

Location: Lower Parel, Mumbai

Employment Type: Full time | Work from Office

Experience: 2–4 Years

Salary: ₹35,000–₹50,000 per month

About the Role

We are looking for a Performance Marketing & Lead Generation Executive to take ownership of digital lead generation across our growing businesses in solar & renewable energy, consumer products, and other emerging ventures.

The role is focused on one clear objective: generating high-quality, measurable leads through digital channels and continuously improving their cost and conversion potential.

This is a hands-on role for someone who understands both campaign execution and numbers and can work closely with our sales and CRM teams to identify which campaigns actually generate business.

Key Responsibilities
- Plan, launch, manage, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), Justdial, and other relevant digital platforms
- Generate B2B and B2C leads based on business and campaign requirements
- Manage campaign budgets, targeting, keywords,



audiences, bidding, and remarketing
- Monitor CPL, qualified lead cost, conversion rates, CAC, ROAS, and overall campaign performance
- Continuously test audiences, creatives, messaging, landing pages, and lead forms to improve results
- Coordinate with designers/content teams for campaign creatives and marketing assets
- Work closely with the Inside Sales & CRM team to track lead quality, follow-ups, and actual conversions
- Ensure leads from different digital channels are properly captured and attributed in the CRM
- Analyze campaign performance by channel, geography, audience, keyword, and customer segment
- Prepare clear weekly/monthly performance reports with insights and recommended actions
- Identify and experiment with new digital channels and lead-generation opportunities

Candidate Requirements
- 2–4 years of hands-on experience in performance marketing, paid advertising, or digital lead ge

📌 Performance Marketing (Mumbai)
🏢 MANOJA RETAIL INDUSTRIES
📍 Mumbai