*Must read for applicantsNon-Negotiable Requirements

Applicants must have:
- Hands-on experience with both Google Ads and Meta Ads
- Ability to independently analyze, optimize, and manage paid campaigns
- Working knowledge of GA4, Google Tag Manager (GTM), and Meta Pixel
- Strong understanding of Google Ads and Meta Ads platforms/UI
- Ability to understand different business niches and identify the right target audience
- Comfortable analyzing key performance metrics such as CPL, CPA, CTR, Conversion Rate, and ROAS
- Positive creative judgment for ad copies, visuals, hooks, and campaign angles

Company: Maskoid Technologies

Location: Vadodara, Gujarat

Job Type: Full-time

Work Mode: Work from Office

Experience: 1 year Minimum

Salary: ₹25K/Month

About Maskoid Technologies

Maskoid Technologies is a digital marketing agency based in Vadodara, working with clients across different industries and markets. We are looking for a hands-on Performance Marketer who can independently manage and optimize paid advertising campaigns across Google and Meta.

Job Responsibilities




- Plan, create, manage and optimize Google Ads and Meta Ads campaigns.
- Manage Google Search, Display, Performance Max, YouTube and Remarketing campaigns.
- Manage Facebook and Instagram lead generation and conversion campaigns.
- Conduct keyword research, search term analysis and negative keyword management.
- Monitor and optimize CPL, CPA, CTR, conversion rate, ROAS and overall campaign performance.
- Manage campaign budgets and make regular bid and budget adjustments.
- Analyze campaign data and identify areas for improvement.
- Create and test different ad copies, audiences, keywords and creatives.
- Monitor search terms and ensure irrelevant traffic is controlled through negative keywords.
- Set up and check conversion tracking, Meta Pixel, GA4 and Google Tag Manager.
- Prepare regular campaign performance reports and share actionable insights.
- Work with the content and design team to improve ad

📌 Performance Marketer – Meta Ads (Vadodara)
🏢 Maskoid Technologies
📍 Vadodara