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Experience: 3+ yrs

Location: Chennai, Tamil Nadu, India, Bengaluru

Job Type: Full-time

We are looking for a data-driven and results-oriented Performance Marketing Manager to lead digital acquisition, campaign optimisation, and revenue growth across e-commerce channels. The role combines performance marketing, data analytics, e-commerce ROAS, creative strategy, and marketing technology to build scalable customer acquisition programs.

The ideal candidate will be comfortable working across paid media, analytics, creative, and e-commerce operations, using data to make informed decisions and improve campaign efficiency. You will play a key role in driving profitable growth through structured experimentation, performance optimisation, and solid collaboration across marketing and creative teams.

Requirements

Key Responsibilities
- Develop and execute performance marketing strategies focused on customer acquisition, revenue growth, and profitability.
- Plan, launch, monitor,



and optimise paid digital campaigns across relevant platforms.
- Track and improve e-commerce ROAS, CAC, conversion rates, revenue, AOV, and other key performance metrics.
- Analyse campaign, customer, product, and website data to identify performance trends and growth opportunities.
- Build dashboards, reports, and performance analyses to communicate campaign results and actionable insights.
- Use GA4 to analyse customer journeys, traffic sources, conversions, engagement, and e-commerce performance.
- Implement and maintain accurate marketing and conversion tracking through Google Tag Manager.
- Work with Shopify to analyse store performance, conversion funnels, product performance, and customer behaviour.
- Identify tracking gaps and coordinate with technical teams to improve data accuracy and attribution.
- Develop a strong creative strategy based on performance data, customer insights, audie

📌 Performance Marketing Manager (Chennai)
🏢 Weekday AI
📍 Chennai