14 Sep
|
Yashaamm Fashions
|
Mumbai
14 Sep
Yashaamm Fashions
Mumbai
Senior Graphic Designer
Sets the creative direction across our brands, and makes the work happen.
Company Yashaamm Fashions Pvt. Ltd.
Location Mumbai (on-site)
Reports to Director
Employment Full-time
Experience 4+ years in design, ideally fashion, apparel, retail or D2C
ABOUT THE ROLE
We are a multi-brand ethnic fashion company. We run four brands across Myntra, Nykaa and Amazon (House of Pataudi, Sarha, Mitera and Navibhu), our own D2C website (sarha.in), and a wholesale B2B business. Each brand has its own distinct visual identity, and keeping those identities separate and consistent is central to how we compete.
This role owns the creative direction for all of it, and produces the work. You will set the visual direction across every piece of communication that leaves the company, execute the key creative yourself, and direct a junior graphic designer on the rest. This is a hands-on role, not a supervisory one. You will spend most of your time making things.
KEY RESPONSIBILITIES
Creative direction
– Set and hold the creative direction for all brand communication across our four brands and B2B business.
– Work within each brand's defined visual identity and keep the brands clearly distinct from one another.
– Be the quality bar: nothing goes live that does not meet the standard you set.
Product imagery and video
– Direct and execute all product imagery across marketplaces and the website, including video.
– Apply each brand's visual treatment (background, grading, styling) consistently across full image sets.
– Work with AI-generated and shoot-based imagery as the product and channel require.
Social media and advertising creatives
– Direct and execute social media creatives: static, carousel, video.
– Direct and execute Meta ad creatives, working to the content and campaign strategy set by the marketing team.
– Keep creative output aligned with what is actually performing, not just what looks valuable.
Directing the junior designer
– Direct and oversee all junior gra
📌 Senior Graphic Designer (Mumbai)
🏢 Yashaamm Fashions
📍 Mumbai