Company: Khaitan India Ltd.

Location: Indore / Satna / Jabalpur, Madhya Pradesh

Industry: Ceiling Fans, Home Appliances (SDA) & LED Lighting

Experience Required: 10 to 12 Years

Employment Type: Full time

Role Overview

Khaitan India Ltd. is looking for an energetic, target-oriented Area Sales Manager (ASM) to lead sales operations, distribution development, and revenue expansion across key Madhya Pradesh territories covering Satna, Indore and Jabalpur clusters.

Mandatory Criteria: This opening is strictly reserved for sales professionals with 10–12 years of solid experience in Ceiling Fans, Home Appliances, and LED Lighting. Candidates must possess deep-rooted channel sales experience and an active network of electrical and appliance dealers/distributors.

The selected candidate will take ownership of primary and secondary sales targets, lead the field sales team, enforce beat coverage, and aggressively scale retail presence across major wholesale markets and retail counters.

Key Responsibilities
- Target & Revenue Achievement: Formulate and execute monthly, quarterly,



and annual sales plans to consistently achieve volume and value targets across fans, appliances, and LED lighting.
- Channel & Distribution Expansion: Identify, appoint, and manage high-performing distributors, wholesalers, and retail networks across Indore, Jabalpur, and adjoining satellite towns (Ujjain, Dewas, Katni, etc.).
- Secondary Sales & Beat Discipline: Enforce strict Permanent Journey Plans (PJP) and beat adherence among Sales Officers/Territory Executives to maximize counter extraction and ensure healthy stock rotation.
- Commercial Hygiene & Collections: Monitor distributor credit terms, ensure timely payment collections, manage account reconciliations, and maintain sustainable distributor ROI.
- Trade Activations & Visibility: Implement dealer schemes, festive offers, electrician meets, and retail display branding to dominate shelf and counter space.
- Depot & Logistics Coordinati

📌 Area Sales Manager – Indore, Satna
🏢 KHAITAN INDIA
📍 Satna