Company: Khaitan India Ltd.
Location: Chennai / Coimbatore, Tamil Nadu
Industry: Ceiling Fans, Home Appliances
Experience Required: 10 to 12 Years
Employment Type: Full-time

Role Overview
Khaitan India Ltd. is looking for a target-driven, commercially astute Area Sales Manager (ASM) to take charge of sales growth, distributor network expansion, and market penetration across two key economic hubs of Tamil Nadu: Chennai and Coimbatore.

Mandatory Criteria: This opening is strictly reserved for sales professionals with 10–12 years of hands-on experience in Ceiling Fans, Home Appliances, and LED Lighting. Candidates must possess established relationships with electrical and appliance dealers/distributors across Tamil Nadu.The incumbent will take complete ownership of primary and secondary sales targets, lead the field sales team, enforce beat coverage, and aggressively scale counter-share across traditional retail, wholesale markets, and dealer networks.

Key Responsibilities
- Target & Revenue Achievement:



Formulate and execute regional sales strategies to consistently meet and exceed monthly, quarterly, and annual targets (volume and value) for fans, appliances, and LED lines.
- Distribution & Channel Expansion: Identify, appoint, and nurture high-performing distributors, stockists, and retail counters across Chennai, Coimbatore, and adjoining clusters (Tirupur, Salem, Erode).
- Secondary Sales & Beat Discipline: Enforce strict Permanent Journey Plans (PJP) and beat discipline among Territory Executives and field sales officers to drive secondary off-take and rapid stock rotation.
- Commercial & Credit Governance: Manage distributor credit limits, ensure timely payment collections, oversee account reconciliations, and protect distributor ROI.
- Trade Engagement & Visibility: Roll out competitive dealer incentive schemes, festive promotions, electrician/contractor meets, and retail branding to maximize counter visibility.
- Depot & Logistics Coordination: Coordinate cl

📌 Area Sales Manager – Chennai (Coimbatore)
🏢 KHAITAN INDIA
📍 Coimbatore