Performance Marketing & Lead Generation ExecutiveLocation: Lower Parel, MumbaiEmployment Type: Full-Time | Work from OfficeExperience: 2–4 YearsSalary: ₹35,000–₹50,000 per monthAbout the RoleWe are looking for a Performance Marketing & Lead Generation Executive to take ownership of digital lead generation across our growing businesses in solar & renewable energy, consumer products, and other emerging ventures.The role is focused on one clear objective: generating high-quality, measurable leads through digital channels and continuously improving their cost and conversion potential.This is a hands-on role for someone who understands both campaign execution and numbers and can work closely with our sales and CRM teams to identify which campaigns actually generate business.Key ResponsibilitiesPlan, launch, manage, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), Justdial, and other relevant digital platformsGenerate B2B and B2C leads based on business and campaign requirementsManage campaign budgets, targeting, keywords, audiences, bidding, and remarketingMonitor CPL, qualified lead cost, conversion rates, CAC, ROAS, and overall campaign performanceContinuously test audiences, creatives, messaging, landing pages, and lead forms to improve resultsCoordinate with designers/content teams for campaign creatives and marketing assetsWork closely with the Inside Sales & CRM team to track lead quality, follow-ups, and actual conversionsEnsure leads from different digital channels are properly captured and attributed in the CRMAnalyze campaign performance by channel, geography, audience, keyword,



and customer segmentPrepare clear weekly/monthly performance reports with insights and recommended actionsIdentify and experiment with new digital channels and lead-generation opportunitiesCandidate Requirements2–4 years of hands-on experience in performance marketing, paid advertising, or digital lead generationStrong practical knowledge of Google Ads and Meta Ads ManagerExperience with lead-generation platforms such as Justdial or similar platforms is preferredUnderstanding of Google Analytics, conversion tracking, pixels, UTM tracking, and remarketingBasic understanding of CRM systems and lead funnelsStrong analytical skills and comfort working with campaign dataAbility to independently manage campaigns from setup to optimizationExperience generating leads for solar, real estate, home improvement, automobiles, financial services, education, or other high-consideration products/services is an advantageWhat We Are Looking ForWe are looking for someone who thinks beyond clicks, impressions, followers, and reach.The right candidate should be focused on:Qualified Leads → Cost per Lead → Conversion → Customer Acquisition Cost → ROIYou should be comfortable taking ownership of campaign performance, experimenting with new approaches, identifying what isn't working, and making quick improvements based on data.Why Join Us?Chance to build the digital acquisition engine from an early stageWork across multiple businesses and customer segmentsDirect visibility into how marketing leads translate into actual salesHigh ownership and freedom to test new ideas and channelsOpportunity to grow into a larger Performance Marketing / Growth Marketing role as the business expands

📌 Performance Marketing & Lead Generation Executive (Maharashtra)
🏢 MANOJA RETAIL INDUSTRIES
📍 Maharashtra