Creative Strategist – Performance & BrandXTREMEX | Delhi | Full time | On-SiteAbout XTREMEXXTREMEX is a Delhi-based D2C gymwear and streetwear brand built for people who train hard and dress harder. We're scaling aggressively on Meta Ads and moving into offline retail. Our creatives are our biggest growth lever and we're looking for someone who can own that engine.What This Role IsThis is not a design role. This is not a copywriting role. This is the person who figures out what to say, why it'll work, and how to make it hit then makes sure it gets executed right.You'll sit at the intersection of data, psychology, and culture. You'll study what's working in our ads, what our customers feel, what our competitors are doing and turn all of that into scroll-stopping creative concepts that drive purchases.What You'll OwnCreative StrategyStudy XTREMEX's top performing ads and reverse engineer why they workedResearch competitor creatives on Meta Ad Library weeklyIdentify emotional angles — aspiration, identity, FOMO, pain, transformation — and build concepts around themStay on top of gymwear, streetwear, and D2C creative trendsCreative BriefsWrite detailed briefs for every ad concept — hook, script, visual direction, reference ads, target emotion,



CTABrief the graphic designer and video editor clearly so execution matches the visionOwn the quality of output — review every creative before it goes liveAd CopywritingWrite primary text, headlines, and hooks for Meta adsWrite product launch copy, campaign taglines, collection namesWrite WhatsApp broadcast copy and email subject lines when neededEvery word must earn its placePerformance AnalysisWork closely with the performance marketer to read ad data weeklyIdentify which concepts, angles, and hooks are winningKill what's not working, double down on what isMaintain a swipe file of winning creatives — ours and competitorsContent & OrganicGuide the tone and direction of Instagram contentEnsure organic and paid creatives speak the same brand languageContribute concepts for product drops, campaign moments, and brand storytellingYou're a Fit If You Have2–4 years of experience in performance creative, brand strategy, or D2C marketingA portfolio of ad concepts or creatives that actually ran — not just pretty workDeep understanding of Meta Ads creative formats — static, carousel, UGC, reelsStrong copywriting skills — short, punchy, direct responseAbility to read ad performance data and extract creative insightsGenuine interest in gym culture, streetwear, or fashion — you need to get the customerBonus: experience working with a D2C fashion or fitness brand

📌 Creative Strategist (New Delhi)
🏢 Xtremex
📍 New Delhi