About VastramayVastramay is one of India's fastest-growing ethnicwear brands, built on in-house design and an owned sourcing and production base in Kolkata, with a corporate and creative hub in Mumbai. We've scaled across marketplaces and D2C, and we're now expanding into offline channels.The next chapter is wholesale. We're building our MBO distribution and large-format retail presence from the ground up, and we're hiring the person who will build it.The RoleThis is a zero-to-one channel build, not a territory to maintain. There is no existing agent network, no trade price list and no counter footprint. You will create all three.You will design and run Vastramay's wholesale business: appointing and managing the agent and distributor network across India's key ethnicwear markets, and opening shop-in-shop counters inside large-format retail chains. Key ResponsibilitiesMBO and Distribution
- Map India's ethnicwear trade market and prioritise regions, cities and retailer tiers
- Appoint, onboard and manage agents and distributors across North, West, South and East
- Build the seasonal order-booking calendar and run it end to end, from pre-season presentation and sampling through order collection, confirmation and dispatch
- Work with merchandising and design on trade-specific assortment, catalogue and sample sets
- Drive reorders through sell-through at the retailer, not just primary billingShop-in-Shop and Large-Format Retail
- Open and manage SIS counters with national LFR chains, including commercial negotiation,



space and margin structure, and launch execution
- Own counter performance: assortment, visual merchandising standards, replenishment cadence and stock health
- Build and hold relationships with buying and category teams, season on seasonChannel Governance
- Set and enforce pricing and discount discipline across the trade, protecting price integrity against our own retail and online channels
- Own credit assessment for every account and drive collections personally. This role owns receivables, not just orders
- Feed demand forecasts into planning and production so the channel is supplied, not oversoldWhat You Bring
- 8 to 12 years in apparel wholesale and distribution sales, with meaningful time in ethnicwear, occasion wear or womenswear
- Demonstrated experience building or substantially expanding an MBO network, appointing agents and distributors rather than inheriting them
- Direct experience with large-format retail buying teams and shop-in-shop commercials
- Commercial fluency: you have negotiated trade terms yourself, including discount structures, margin splits, settlement terms and markdown support, and can defend a price rather than discount to close
- Ownership of credit and collections in a previous role
- Comfortable being the first and only person in the function for the initial phase, building the systems as you go
- Willing to travel extensively across Indian marketsLocationMumbai (Thane), with regular travel to Kolkata and key trade markets.

📌 National Sales Manager (Maharashtra)
🏢 Vastramay
📍 Maharashtra