Job Description

Profile: Senior Sales Manager - Paint Industry

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Location: Chennai, Tamil Nadu

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Department: Sales & Business Development

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Reporting To: Regional Sales Head / Zonal Sales Manager

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CTC Budget: ₹20 LPA – ₹25 LPA

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Experience Required: 8–14 years (Paint / Coatings)

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About the Role

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We are looking for an experienced Sales Manager to lead sales operations for the Chennai/Tamil Nadu market in the paints and coatings business. The role requires strong dealer/distributor network management, channel expansion, and P&L; ownership for the region, along with the ability to drive both retail and institutional/project sales.

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Key Responsibilities

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- Own and deliver the annual sales target (volume & value) for Chennai and surrounding territories.n
- Manage and expand the dealer/distributor/retailer network across urban and semi-urban markets.n
- Drive primary and secondary sales through effective channel partner management and scheme execution.n
- Lead, mentor, and manage a team of Area Sales Executives/Officers and Sales Representatives.n
- Develop and execute go-to-market strategy for new product launches (interior/exterior emulsions, industrial coatings, wood finishes, etc.).n
- Build and manage relationships with painters, contractors, architects, and influencers to drive brand pull.n
- Handle institutional and project sales (builders, real estate, government projects)



where applicable.n
- Monitor competitor activity, pricing, and market trends; provide actionable market intelligence to leadership.n
- Ensure effective implementation of trade schemes, promotional activities, and tinting machine placements.n
- Manage receivables, credit control, and channel profitability.n
- Prepare and present monthly/quarterly sales MIS, forecasts, and budget reviews.n
- Ensure adherence to company policies on pricing, distribution norms, and brand guidelines.n

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Required Skills & Competencies

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- Strong understanding of paint/coatings distribution and channel sales dynamics.n
- Proven track record of achieving/exceeding sales targets in a similar geography.n
- Experience in dealer network development and retail activation.n
- Robust leadership and team management skills.n
- Excellent negotiation, relationship management, and communication skills.n
- Data-driven approach to sales planning and territory management.n
- Willingness to travel extensively within Chennai and Tamil Nadu.n
- Proficiency in Tamil and English; Hindi is an added advantage.n

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Qualifications

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- Graduate in any discipline (Science/Commerce preferred); MBA in Sales & Marketing is a plus.n
- 8+ years of relevant experience, with at least 3–4 years in a managerial/team-handling role.n

📌 Senior Sales Manager - Paint Industry (Tamil Nadu)
🏢 Placement Hub
📍 Tamil Nadu