Job description:

1. Performance Marketing Executive / Manager — Meta Ads

Location: Vashi, Navi Mumbai (On-site / Hybrid) Experience: 2–4 years, D2C or e-commerce mandatory

About Kruncho Kruncho is a premium dry fruits, dates and healthy snacking brand selling direct-to-consumer through kruncho.com. We're scaling paid acquisition across Meta and Google and need someone who can own the Meta side end-to-end.

What you'll own

- Full-funnel Meta Ads strategy — prospecting, retargeting, retention — across Facebook and Instagram
- Daily campaign management: budget pacing, bid strategy, scaling winners, cutting losers
- Campaign structure decisions (CBO vs ABO, Advantage+ vs manual) and preventing auction overlap between campaigns
- Audience building — value-based lookalikes from Shopify purchase data, custom audiences, exclusion logic
- Creative testing framework: briefing static/video/UGC, running structured tests, reading results beyond surface CTR
- Catalog and DPA setup, feed health, event source connections
- Pixel and CAPI health — event match quality, deduplication, attribution setup
- Weekly reporting on ROAS, CAC, AOV, blended MER, and contribution margin — not just platform-reported numbers

Must have

- 2+ years running Meta Ads with monthly spends of ₹5L+ (in your own hands, not "assisted")
- Strong grip on Ads Manager, Business Manager, Events Manager, Commerce Manager
- Comfort with Shopify data — exporting customer lists, reading Shopify analytics, understanding LTV and repeat rate
- Ability to write and brief creative, not just upload it
- Excel/Sheets fluency for cohort and spend analysis

Positive to have

- Food, FMCG, gifting or health category experience
- Google Ads / Performance Max exposure
- Basic understanding of GA4 and server-side tracking
- Experience with festive-season spike planning (Diwali, wedding season)





How we'll evaluate you Bring one campaign you scaled and one that failed. We want to hear the diagnosis on both.

2. SEO Specialist — Content & Organic Growth

Location: Vashi, Navi Mumbai (In office / Hybrid) Experience: 2–4 years, e-commerce SEO preferred CTC: ₹X–Y LPA

About the role Kruncho is building a serious organic content engine — pillar and spoke blog architecture, category-level collection pages, and a two-lane strategy separating informational content from transactional pages. You'll run this.

What you'll own

- Keyword research and topical mapping for the dry fruits, dates and healthy snacking space — English and Hindi
- Hub-and-spoke content planning, with strict cannibalization checks before any new topic is greenlit
- On-page SEO for blog posts and collection pages: titles, metas, headers, internal linking, schema (FAQ, Product, Article)
- Technical SEO on Shopify — site speed, crawl issues, indexation, canonical handling, sitemap hygiene
- Publishing calendar ownership and content briefs for writers
- Competitor SERP analysis and gap identification
- Monthly reporting on rankings, organic sessions, assisted conversions and organic revenue

Must have

- 2+ years hands-on SEO, with at least one e-commerce site you can point to
- Working knowledge of Semrush or Ahrefs, GSC, and GA4
- Ability to write or heavily edit content — you should be able to fix a weak draft yourself
- Understanding of Shopify's URL structure, collection pages and theme-level SEO limitations
- Comfortable reading SERPs manually when tools fall short

Positive to have

- Hindi content SEO experience
- Basic Liquid / HTML for on-page fixes
- Food, health or nutrition category writing exposure
- Link building and digital PR experience

Work Location: In person

Pay: ₹25,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Performance Marketing Executive / Manager — Meta Ads and Google Ads and SEO (India)
🏢 Kruncho By NVI
📍 India