Experience: 3–5 Years
Job Type: Full time, On-site
Location: Mohali, Punjab

Webchefz Infotech is hiring a Social Media Strategist to independently lead and manage the social media and content strategy. The ideal candidate will be responsible for developing and executing end-to-end social media strategies, aligned with business objectives, target audiences, and market requirements. The role involves strategic planning, content strategy, brand positioning, campaign management, lead generation, paid social campaigns, competitor analysis, and performance reporting.

Key Responsibilities:

- Social Media Strategy: Develop and manage comprehensive social media strategies aligned with business and marketing objectives.
- Content Strategy: Develop content strategies, themes, messaging, formats, and monthly content calendars based on target audience and brand positioning.
- Lead Generation & Business Growth: Develop and optimize social media initiatives to generate leads, improve conversions, and support business growth.
- Social Media Management: Manage and grow social media presence across LinkedIn, Instagram, Facebook, YouTube, and other relevant platforms.
- Paid Campaigns: Plan, execute, monitor, and optimize paid social media campaigns based on campaign objectives and performance.
- Audience & Competitor Research: Conduct audience, competitor, market, and industry research to identify opportunities and strengthen content and marketing strategies.
- Content Creation: Develop and oversee engaging, relevant, and platform-specific content.
- SEO & Analytics:



Apply SEO best practices and use tools such as Google Analytics and social media analytics to track and improve performance.
- Reporting & Insights: Prepare regular performance reports and provide actionable recommendations based on data and campaign results.
- AI-Assisted Content: Effectively use AI tools for content research, ideation, creation, and optimization.
- Cross-functional Collaboration: Work with sales, design, and other teams to ensure consistency in messaging, branding, and marketing execution.

Qualifications & Skills:

- 3–5 years of experience in Social Media, Digital Marketing, Content Strategy, or a similar role.
- Strong understanding of B2B marketing and lead generation.
- Proven experience in developing and managing end-to-end social media strategies.
- Hands-on experience with LinkedIn, Instagram, Facebook, and YouTube, etc.
- Strong understanding of paid social media campaigns and performance marketing.
- Excellent content strategy, writing, and communication skills.
- Ability to work independently and take complete ownership of assigned responsibilities.
- Experience managing social media for multiple industries or business segments will be an advantage.

Benefits:

- Health insurance
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund

Ability to commute/relocate:

- Mohali, Punjab: Reliably commute or planning to relocate before starting work (Required)

Experience:

- handling and managing social media platforms professionally: 3 years (Required)
- generating business leads through social media: 3 years (Required)
- social media specialist and content strategist : 3 years (Required)

Language:

- fluent English (Required)

Work Location: In person

📌 Social Media Strategist (India)
🏢 Webchefz Infotech
📍 India