Job Title : Sales & Business Development Executive (Media & Advertising)

Company: Naxatra News

Department: Sales & Revenue

Location: Bhubaneswar

Employment Type: Full time

Experience: 3–8+ years in Media Sales / Advertising Sales / Corporate Sales / Business Development

Reporting To: Founder / Director / Management

About the Role

Naxatra News is looking for an experienced and highly driven Sales & Revenue to lead the commercial growth of the organization.

The person will be responsible for generating advertising revenue, acquiring corporate clients, developing sponsorship opportunities, building strategic partnerships, and creating new revenue streams for Naxatra News.

This is a target-driven business development and sales position, requiring strong relationships with advertisers, brands, agencies, corporates, institutions, and decision-makers.

The ideal candidate should already have a strong understanding of the media and advertising ecosystem and should be capable of independently bringing business to the organization.

Key Responsibilities

1. Advertising & Media Sales

Generate advertising revenue for Naxatra News across available media platforms.

Identify and approach potential advertisers, brands, corporates, agencies, institutions, and organizations.

Sell advertising opportunities including:

Digital advertising

Website advertising

Social media promotions

YouTube/video advertising

Sponsored content

Branded content

Event sponsorships

Special news/program sponsorships

Corporate campaigns

Other media properties developed by Naxatra News

Prepare customized media proposals and advertising packages for clients.

Negotiate commercial terms and close advertising deals.

Maintain a strong sales pipeline and continuously generate new business.

2. Corporate & Institutional Business Development

Build relationships with corporate houses, government/institutional organizations, PSUs, NGOs, educational institutions, hospitals, real estate companies, financial institutions, consumer brands, and other potential advertisers.

Identify organizations with potential advertising and communication requirements.

Develop long-term commercial relationships with decision-makers.

Generate repeat business from existing clients.

3. CSR & Corporate Partnerships

Identify companies with potential CSR and corporate partnership opportunities relevant to Naxatra News.

Develop proposals for CSR-supported initiatives, awareness campaigns, social-impact programs, events, and special projects.

Establish relationships with CSR heads, corporate communications teams, brand managers, marketing heads, and senior management.

Explore opportunities where Naxatra News can become a media or implementation partner.

Develop long-term corporate partnerships rather than one-time transactions.

4.



Advertising Agency & Media Agency Relationships

Develop strong relationships with advertising agencies, media agencies, PR agencies, and media buying agencies.

Work with agencies to get Naxatra News included in media plans and campaigns.

Maintain regular communication with agency planners, buyers, account managers, and senior decision-makers.

Understand agency requirements, campaign budgets, timelines, and deliverables.

Ensure timely follow-up and conversion of opportunities into revenue.

5. Revenue Strategy

Develop and execute a sales strategy to increase monthly and annual revenue.

Identify new monetization opportunities across Naxatra News's media properties.

Create new advertising packages, sponsorship models, and commercial offerings.

Study market trends, competitors, advertiser requirements, and pricing.

Recommend new products or commercial formats that can generate revenue.

6. Sales Pipeline & Target Management

Maintain a strong pipeline of prospective clients.

Set monthly, quarterly, and annual revenue targets.

Track leads, meetings, proposals, negotiations, closures, collections, and repeat business.

Provide regular sales and revenue reports to management.

Take complete ownership of assigned revenue targets.

7. Client Relationship Management

Build and maintain long-term relationships with key clients.

Understand client objectives and propose suitable media solutions.

Ensure smooth coordination between clients and internal editorial, creative, production, and operations teams.

Maintain client satisfaction and maximize repeat business.

8. Special Projects & Sponsorships

Develop commercial opportunities around:

Special news coverage

Interviews

Awards

Events

Conferences

Campaigns

Public-awareness programs

Special programming

Branded series

Industry initiatives

Identify potential sponsors and build customized sponsorship proposals.

Negotiate sponsorship deals and manage the commercial relationship.

Key Performance Indicators (KPIs)

The candidate will be evaluated primarily on revenue generation and business development, including:

Monthly advertising revenue

Quarterly and annual revenue achievement

Number of new clients acquired

Value of new business generated

Repeat business from existing clients

Corporate partnerships established

CSR partnerships generated

Sponsorship revenue

Agency business generated

Sales pipeline value





Conversion rate

Client retention

Outstanding payment/collection management

Ideal Candidate Profile

We are looking for a strong sales professional, not a digital marketing executive.

The ideal candidate should have:

Proven experience in media sales / advertising sales / corporate sales / business development.

Existing relationships with brands, corporates, advertising agencies, media agencies, or institutions.

Strong negotiation and closing skills.

Excellent communication and presentation skills.

Ability to independently generate leads and convert them into business.

Strong understanding of advertising and media buying.

Ability to prepare commercial proposals and pitch presentations.

Strong target orientation.

Ability to work independently and take ownership of revenue.

Good understanding of the regional/local business ecosystem.

Preferred Background

Candidates from the following organizations/sectors will be preferred:

Television news channels

Digital news/media companies

Newspapers

Radio

Media houses

Advertising agencies

Media buying agencies

Digital media companies

Outdoor advertising companies

Publishing companies

Corporate media/brand solutions companies

Candidates who already have relationships with marketing heads, brand managers, corporate communication teams, media planners, media buyers, advertising agencies and CSR heads will be strongly preferred.

What This Person Is Expected to Do

The person joining this position should be capable of doing the complete commercial cycle:

Lead Generation → Client Meeting → Pitch → Proposal → Negotiation → Deal Closure → Campaign Execution Coordination → Payment/Collection → Repeat Business

The candidate should be a hunter as well as a relationship manager — someone who actively goes into the market, identifies business opportunities, meets decision-makers, pitches Naxatra News and converts those opportunities into revenue.

Important Requirement

This is NOT a Digital Marketing / Social Media Marketing position.

The primary responsibility is Business Development, Media Sales, Advertising Sales and Revenue Generation.

Candidates whose primary experience is only in SEO, social media management, content marketing, Facebook/Instagram management, or digital advertising campaign management should not be considered unless they also have substantial experience in client acquisition and media sales.

Compensation

Salary: Negotiable based on experience.

Incentive: Performance-based incentive/commission linked to revenue achievement.

A strong incentive structure is recommended for this position because the primary objective is revenue generation.

Pay: From ₹20,000.00 per month

Work Location: In person

📌 Sales & Business Development Executive (Media & Advertising) (Bhubaneswar)
🏢 Naxatra News
📍 Bhubaneswar