About the Role

We are looking for a creative, data-driven, and highly proactive Social Media Manager & Content Strategist who can take ownership of our social media presence, particularly Instagram.

The ideal candidate should have hands-on experience managing and growing successful Instagram accounts, creating and scaling UGC (User-Generated Content), developing content strategies, and building an engaged online community.

This role is ideal for someone who understands not just what to post, but why it will work, how to make it engaging, and how to turn content into measurable growth.

Key Responsibilities

- Develop and execute a comprehensive social media strategy across Instagram and other relevant platforms.
- Take end-to-end ownership of the Instagram account, including content planning, publishing, engagement, and growth.
- Build and manage a consistent content calendar aligned with brand goals, campaigns, and marketing objectives.
- Develop and execute UGC strategies, including identifying creators, sourcing UGC, briefing creators, reviewing content, and managing content pipelines.
- Identify trending formats, sounds, topics, hooks, and content opportunities relevant to the brand.
- Develop creative concepts for Reels, Stories, carousels, static posts, and other social formats.
- Work with creators/influencers and build long-term relationships to generate high-quality UGC.
- Write or guide captions, hooks, CTAs, and social copy that drive engagement and conversions.
- Monitor audience engagement, comments, DMs, trends, and community sentiment.
- Track key social media metrics such as reach, engagement, followers, views, saves, shares, and conversions.
- Analyze content performance and continuously optimize the strategy based on data.
- Collaborate with the design,



marketing, performance marketing, and creative teams to maintain consistent brand communication.
- Stay updated with emerging social media trends, platform updates, creator trends, and competitor activity.
- Take initiative in experimenting with new content formats and growth strategies.

What We're Looking For

- 2–5+ years of experience in social media management, content strategy, or a similar role.
- Proven experience managing and growing Instagram accounts successfully.
- Solid understanding of Instagram Reels, Stories, carousels, UGC, influencer/creator content, and social trends.
- Hands-on experience developing and executing UGC campaigns or creator-led content strategies.
- Strong understanding of content marketing and social media growth.
- Ability to create a clear content strategy and content calendar independently.
- Strong creative thinking and an eye for content that can generate engagement.
- Data-driven mindset with the ability to understand analytics and turn insights into action.
- Excellent communication, copywriting, and coordination skills.
- Ability to manage multiple content projects and deadlines.
- Experience with social media management and analytics tools is a plus.

Ideal Candidate

The ideal candidate is someone who:

- Has personally managed successful Instagram pages and can show examples/results.




- Understands how to create content that people stop, watch, engage with, save, and share.
- Knows how to build a scalable UGC/creator ecosystem rather than relying only on brand-created content.
- Can independently move from strategy → content ideas → execution → analysis → optimization.
- Is highly aware of social trends and knows how to adapt them to a brand without simply copying competitors.
- Thinks like both a creative strategist and a growth marketer.
- Is proactive, experimental, and comfortable taking ownership.

Key Performance Indicators (KPIs)

Success in this role will be measured through:

- Instagram follower growth
- Reach and impressions
- Reels/video views and watch time
- Engagement rate
- Saves and shares
- UGC volume and quality
- Creator/UGC performance
- Community growth and engagement
- Content-to-conversion performance
- Overall improvement in social media presence and brand awareness

What to Include in Your Application

Candidates should share:

- Instagram accounts they have previously managed.
- Examples of successful campaigns/content they have worked on.
- Examples of UGC campaigns or creator collaborations.
- Key growth/performance results from accounts they have managed.
- Portfolio or examples of Reels, posts, campaigns, or content strategies they have created.

Interested Candidate Send me the resume on [email protected] or Contact on : +91-XXXXXXXXXX.

Pls share all your details along with Work portfolio .

Current Salary :

Expected Salary :

Notice Period :

Ready to relocate Ahmedabad :

Website : https://www.savitarainfotel.com/

Pay: ₹400,000.00 - ₹750,000.00 per year

Benefits:

- Provident Fund

Work Location: In person

📌 Social Media Manager & Content Strategist (India)
🏢 Savitara Infotel
📍 India