Key Responsibilities

Strategy & Planning: Formulate and implement overall digital marketing plans, align strategies with business goals and sales teams and manage the marketing budget effectively.

Lead Generation: Develop and execute campaigns specifically designed to capture high-quality leads for real estate projects, focusing on maximizing ROI and lowering cost per lead (CPL).

SEO & Website Management: Manage and optimize company websites and landing pages to ensure strong search engine performance, enhance user experience and track traffic and engagement using tools like Google Analytics.

Paid Advertising (PPC & SEM): Plan, launch and optimize paid campaigns on platforms such as Google Ads, Meta (Facebook, Instagram) and display networks, managing ad copy, keyword selection and budget allocation.

Social Media Marketing: Oversee the company's social media presence across various platforms (LinkedIn, YouTube, etc.), create engaging content, manage ad placements and track performance metrics to boost brand visibility and community engagement.

Content & Email Marketing: Plan content strategies, including blog posts, videos and newsletters and manage email marketing campaigns and automated workflows to nurture leads.

Analytics & Reporting: Monitor key performance indicators (KPIs),



analyze data to identify trends and insights and prepare detailed reports for senior management to optimize future strategies.

Team & Vendor Management: Lead and mentor internal marketing teams and collaborate with external creative agencies and vendors to ensure brand consistency and successful campaign execution.

Market & Competitor Analysis: Stay updated on the latest digital marketing trends, emerging technologies and competitor activities to identify opportunities for growth.

Qualifications & Skills

Education: A Bachelor's degree in Marketing, Business Administration or a related field is typically required with a Master's degree being a plus.

Experience: Significant experience (typically 7-10+ years) in digital marketing with a proven track record of managing successful campaigns, preferably within the real estate sector.

Technical Proficiency: Expertise in digital marketing tools and platforms (Google Analytics, Google Ads, Facebook Ads Manager, SEO tools, CRM software).

Soft Skills: Robust analytical, leadership, project management and communication skills are essential for collaborating with cross-functional teams and stakeholders

Pay: ₹50,000.00 - ₹100,000.00 per month

Work Location: In person

📌 Digital Marketing Head - Real Estate (India)
🏢 Manju Groups
📍 India