Healthcare Marketing & Patient Relations Executive

Location: AKNA Diabetes & Endocrine Centre, Kesavadasapuram, Thiruvananthapuram
Job Type: Full-time

We are looking for an experienced, energetic and highly communicative Healthcare Marketing & Patient Relations Executive to join our growing speciality clinic.

The ideal candidate should have prior experience in healthcare marketing, excellent interpersonal and communication skills, and the ability to independently develop relationships with doctors, hospitals, clinics, corporates and other healthcare organisations.

This role involves a combination of field marketing, relationship management, patient engagement and digital/offline promotional activities aimed at increasing the visibility and growth of the clinic.

Key Responsibilities

- Develop and execute marketing initiatives to increase clinic visibility and patient reach.
- Build and maintain professional relationships with doctors, hospitals, clinics, laboratories, pharmacies and other healthcare organisations.
- Develop referral networks and identify new opportunities for collaborations and tie-ups.
- Visit doctors, hospitals, corporate organisations and potential healthcare partners as required.
- Coordinate health camps, screening programmes, awareness programmes and medical events.
- Promote the clinic's diabetes, endocrinology, obesity and preventive health services.
- Handle patient enquiries and communicate professionally with patients and their families.
- Assist in improving the overall patient experience and maintaining good patient relationships.
- Coordinate with digital marketing/social media teams for clinic promotions and campaigns.
- Generate ideas for local marketing, branding and community outreach.
- Follow up with potential institutional and corporate partners.
- Maintain records of marketing activities, leads, collaborations and outcomes.




- Provide regular reports on marketing activities and business development.

Candidate Requirements

- Previous experience in healthcare/hospital/clinic marketing is strongly preferred.
- Excellent spoken English and Malayalam communication skills.
- Strong interpersonal, networking and relationship-building abilities.
- Confident personality with the ability to meet and communicate with doctors, healthcare professionals, corporate representatives and patients.
- Good understanding of the healthcare sector in Thiruvananthapuram will be an advantage.
- Experience in hospital marketing, healthcare business development, patient relations or medical marketing is desirable.
- Ability to work independently and take responsibility for assigned targets.
- Good organisational and follow-up skills.
- Basic knowledge of digital marketing and social media promotion will be an advantage.
- Candidates should be qualified, reliable, sincere and result-oriented.

Preferred Experience

Healthcare Marketing / Hospital Marketing / Business Development: 2–5+ years preferred

Candidates who have previously worked with hospitals, speciality clinics, diagnostic centres, healthcare companies or medical organisations will be given preference.

Education

Graduate in any discipline.

Candidates with qualifications in Marketing, Business Administration, Hospital Administration, Healthcare Management or related fields will be preferred.

Salary

Competitive salary based on experience and capability.

Performance-based incentives may be offered to suitable candidates.

About the Organisation

AKNA Diabetes & Endocrine Centre is a speciality centre in Thiruvananthapuram focused on comprehensive care in diabetes, thyroid disorders, obesity, metabolic diseases and adult & paediatric endocrinology.

We are looking for a motivated individual who can contribute actively to the growth, visibility and professional outreach of the organisation.

Pay: ₹22,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Healthcare Marketing & Patient Relations Executive (India)
🏢 AKNA Diabetes and Endocrine Centre
📍 India