We are looking for a data-driven Performance Marketing Specialist to manage, optimize, and scale our paid acquisition channels. In this role, your primary focus will be driving measurable growth—such as lead generation, sales, and conversions—while maintaining a strong return on ad spend (ROAS). You will own the execution of paid campaigns from setup to analytical reporting.

AI Mode All Images Videos News Maps Shopping Books Flights Finance Here is a standard, comprehensive Performance Marketing Specialist job description template, outlining the basic requirements, core responsibilities, and key skills you need for your hiring process. Job Overview We are looking for a data-driven Performance Marketing Specialist to manage, optimize, and scale our paid acquisition channels. In this role, your primary focus will be driving measurable growth—such as lead generation, sales, and conversions—while maintaining a strong return on ad spend (ROAS). You will own the execution of paid campaigns from setup to analytical reporting. Core Responsibilities Campaign Management: Set up, launch, and manage paid ad campaigns across digital channels including Google Ads, Meta Ads (Facebook/Instagram), LinkedIn, and display networks. Data & ROI Optimization: Monitor key metrics like CTR, CPC, CPA, and ROAS to constantly optimize budgets and lower acquisition costs. A/B Testing: Conduct continuous A/B testing on ad copies, visual creatives, and landing pages to boost conversion rates.



Analytics & Reporting: Track user behavior using GA4 (Google Analytics) and tracking pixels, building explicit dashboards to present campaign performance data to stakeholders. Creative Collaboration: Partner with content creators and designers to develop high-converting ad collateral and copy. Basic Requirements & Qualifications Experience & Education Professional Background: 1–3 years of hands-on digital marketing experience specifically focused on performance marketing or paid media management. Education: Bachelor’s degree in Marketing, Business, Analytics, or a related field (or equivalent practical experience). Technical Skills & Tools Ad Platforms: Strong proficiency with Google Ads Manager and Meta Ads Manager. Analytics Tools: Hands-on experience tracking data through GA4, Google Tag Manager, and setting up conversion tracking pixels. Technical Setup: Basic understanding of UTM parameters, attribution modeling, and URL structures. Soft Skills & Competencies Analytical Mindset: Excellent spreadsheet skills (Excel/Google Sheets) with the ability to turn raw data into actionable insights. Communication: Strong written and verbal communication skills for writing punchy ad copy and explaining report metrics. Adaptability: A fast learner comfortable with shifting algorithmic updates and dynamic platform changes.

Pay: ₹13,184.19 - ₹25,000.00 per month

Work Location: In person

📌 Performance Marketer (India)
🏢 Hashtag Digital Marketing
📍 India