Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

The Creative Director will lead the vision, strategy, operations, and evolution of the Optum Rx Creative organization. This leader will oversee a team of 15+ creative professionals responsible for delivering impactful, insight-driven storytelling and creative experiences across the full marketing funnel, serving both B2B, B2Provider and B2C audiences.

This role will shape how the Optum and Optum Rx brands come to life through integrated campaigns, thought leadership, digital experiences, content marketing, video, motion graphics, social media, executive communications, events, sales enablement, and emerging experiences. The Creative Director will champion the integration of AI-enabled creative workflows, modern production technologies, and innovative storytelling techniques to transform creative delivery, elevate quality, and accelerate speed to market.
Partnering closely with Content Strategy, Product Marketing, Audience Strategy, Growth & Retention, Communications, and business leaders, this individual will ensure every creative expression is strategic, audience-centered, performance-oriented, and aligned to business outcomes.

Primary Responsibilities:

Creative Vision & StrategyDefine and lead the enterprise creative vision for Optum Rx, ensuring alignment with organizational priorities, audience needs, and growth objectivesEstablish and evolve a distinctive creative identity that strengthens the Optum brand while differentiating Optum Rx in the marketplaceTranslate business strategies into compelling creative experiences and storytelling frameworks across channels and audiencesDrive creative excellence across the full customer journey, from awareness and consideration through engagement, conversion, retention, and advocacyEnsure all creative output is insight-driven, audience-focused, and tied to measurable business impactAI-Powered Creative TransformationLead industry-leading adoption of Generative AI and emerging creative technologies across the organizationDevelop AI-enabled creative workflows that improve efficiency, scalability, personalization, and creative impactIdentify and implement innovative tools, platforms, and processes that transform content creation, design production, multimedia development, and campaign executionEstablish governance, best practices, quality standards, and responsible AI usage across the creative organizationFoster a culture of experimentation, continuous learning, and technology-driven innovationCreative Production LeadershipLead end-to-end production across the full spectrum of creative services,



including:Brand campaignsDigital experiencesThought leadership assetsContent marketingExecutive communicationsVideo and multimediaMotion graphicsSocial mediaEvent experiencesSales enablement materialsCustomer communicationsPresentation designEmerging digital formatsEnsure consistency, accessibility, quality, and brand integrity across all creative deliverablesBuild scalable creative systems, templates, design standards, and production processes that improve efficiency and consistencyStorytelling & Audience EngagementChampion powerful storytelling that translates complex healthcare, pharmacy, and business topics into engaging, human-centered experiencesGuide creative development for multiple audiences including employers, health plans, providers, consumers, consultants, brokers, and internal stakeholdersPartner closely with Content Strategy leaders to ensure creative and messaging strategies work seamlessly togetherElevate thought leadership content through innovative visual storytelling, multimedia experiences, interactive content, podcasts, video, and emerging formatsEnsure storytelling is tailored to audience needs, business goals, and channel-specific best practicesLeadership & Team DevelopmentLead, coach, inspire, and develop a team of 15+ creative professionals across design, multimedia, video, production, creative operations, and strategic creative disciplinesBuild a high-performing culture focused on creativity, collaboration, innovation, accountability, and continuous improvementEstablish clear priorities, performance expectations, career development plans, and succession strategiesCreate opportunities for team members to expand capabilities in AI, emerging technologies, creative leadership, and strategic thinkingServe as a mentor and ambassador for creative excellence across the broader marketing organizationCross-Functional Partnership & InfluenceServe as a trusted strategic advisor to senior marketing and business leadersPartner closely with Content Strategy, Product Marketing, Audience Strategy, Growth & Retention Marketing, Communications, and Analytics teamsInfluence creative direction across enterprise initiatives while balancing business objectives, audience needs, compliance requirements, and brand standardsCollaborate with external agencies, production partners, freelancers, and technology vendors when neededDrive alignment across stakeholders while fostering a culture of partnership and shared successOperational ExcellenceOversee creative resource planning, capacity management, prioritization, and budget stewardshipEstablish performance measures and operational frameworks that improve efficiency and effectivenessContinuously improve creative processes, workflows, governance models, and production systemsLeverage data, analytics, audience insights, and testing to optimize creative performance and drive measurable outcomesComply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts,



policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do soRequired Qualifications:

Bachelor's degree in Design, Marketing, Communications, Advertising, Multimedia Design, Fine Arts, or related field15+ years of progressive experience in creative leadership, marketing, branding, digital experience, content development, multimedia production, or agency leadership7+ years leading and developing high-performing creative teamsExperience operating in highly matrixed, enterprise environmentsExperience managing teams of 15+ creative professionalsExperience leading integrated creative programs across B2B and B2C audiencesExperience building and scaling AI-enabled creative workflows and modern content production capabilitiesDemonstrated expertise across multiple creative disciplines including design, video, multimedia, digital experiences, creative strategy, and campaign developmentDemonstrated exceptional storytelling, communication, and presentation skillsDemonstrated solid executive presence with the ability to influence senior leaders and stakeholders
Preferred Qualifications:

Experience leading creative organizations within healthcare, financial services, technology, consulting, or other highly regulated industriesExperience partnering with thought leadership, content strategy, audience strategy, and growth marketing functionsExperience leading global or distributed creative teamsExpertise in Generative AI platforms, creative automation, personalization technologies, and emerging content creation toolsSolid understanding of customer journey orchestration, audience segmentation, digital experience design, and performance marketingPortfolio demonstrating award-winning creative work, innovative storytelling, and measurable business impact
Leadership Profile

The ideal candidate is:

A visionary creative leaderAn AI-first innovatorA compelling storytellerA strategic business partnerA builder of high-performing teamsA champion of creative excellenceA catalyst for transformationEqually comfortable discussing brand strategy, customer journeys, Generative AI, team development, and business growth
Team Mission: Build the industry's most innovative, AI-enabled creative organization that transforms complex ideas into meaningful experiences, accelerates business growth, and brings the Optum Rx story to life for every audience we serve.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the prospect to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

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🏢 UnitedHealth Group
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