Job Title: Trade Marketing Executive - Salon & Barber Channel
Location:
Thane, Maharashtra
Department:
Sales & Trade Marketing
Reporting To:
Marketing Manager
Job Summary
We are looking for a strategic and analytical skilled to drive trade marketing initiatives within the salon and barber channel, with a primary focus on developing trade schemes, formulating channel policies, and analyzing market trends. The role requires a balance of data-driven decision-making and on-ground market understanding to improve sales performance, channel engagement, and brand positioning.
Key Responsibilities1. Trade Policy & Scheme Development (Primary Focus)
- Design and implement trade schemes, incentive structures, and channel policies aligned with business objectives
- Evaluate the effectiveness of existing schemes and recommend improvements
- Develop salon-specific pricing strategies, discount structures, and loyalty programs:
- Ensure alignment of trade policies with sales targets and profitability
2. Market Research & Trend Analysis
- Conduct in-depth market research on salon and barber segments:
- Analyze competitor schemes, pricing, and promotional strategies
- Identify emerging trends in grooming, styling, and professional product usage:
- Translate insights into actionable strategies for business growth
3. Sales & Channel Performance Analysis
- Track and analyze sales data, secondary sales, and channel performance metrics:
- Monitor ROI of trade schemes and promotional activities
- Identify gaps and recommend corrective actions to improve performance
4. Trade Marketing Execution
- Support execution of channel-specific promotions and activations:
- Ensure effective implementation of schemes across distributors and salons
- Monitor compliance and effectiveness of trade initiatives
5. Salon & Channel Development
- Support expansion of the salon and barber network:
- Build relationships with key salon partners for better scheme adoption
- Gather direct feedback fr