Role Overview

The Brand Communication Executive will own influencer marketing and external brand communications end-to-end. This role involves building and executing influencer strategies, managing creator partnerships, and coordinating closely with internal teams, sourcing, and external PR/marketing agencies.

Key Responsibilities

Influencer Marketing & Strategy
- Develop and execute influencer marketing strategies aligned with brand goals and target audience
- Identify relevant creators across platforms like Instagram, YouTube, and emerging channels
- Build a structured pipeline of influencers across nano, micro, and macro tiers

Influencer Onboarding & Relationship Management
- Reach out, negotiate, and onboard influencers for campaigns and long-term collaborations
- Act as the primary point of contact for influencer communication
- Build and maintain strong, long-term creator relationships.

Campaign Planning & Execution
- Own end-to-end execution of influencer campaigns—from brief to delivery
- Ensure influencers clearly understand deliverables, timelines,



and brand guidelines
- Coordinate content timelines, approvals, and publishing schedules

Agency Coordination
- Build and manage robust relationships with PR agencies, marketing agencies, and external partners to drive consistent brand messaging
- Develop and maintain relationships with PR editors, media contacts, and publication networks to support brand visibility and coverage

Performance Tracking & Reporting
- Monitor campaign performance using key metrics (reach, engagement, CTR, conversions)
- Share regular reports and actionable insights to optimize campaigns

Trend & Market Awareness
- Stay updated on influencer trends, platform changes, and content formats
- Continuously bring new ideas for collaborations and campaigns

Key Skills & Competencies
- Strong communication and negotiation skills
- Deep understanding of social media and influencer ecosystem
- Creative thinking with a strong sense of bran

📌 Brand Communication Executive (Noida)
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📍 Noida