Product Marketing Specialist:
- Proven dedicated marketing expert who showcases learning agility and scale across

multiple product lines and evolving market needs.
- Demonstrated experience in leveraging market and customer insights to define transparent

product strategy, product positioning and messaging.
- Proven ability to create and execute effective go-to-market strategies
- A track record of success in creating high-impact marketing collateral that drives business

growth
- Previous experience in collaborating effectively with cross-functional teams, including

Product Sales, Solution & PreSales teams..
- Expertise in analyzing key metrics to measure the effectiveness of Product Marketing

Strategy and having a future ready approach.

Roles & Responsibilities:
- Go-to-Market Strategy: Develop and execute comprehensive go-to-market plans for

product market leadership and feature updates.
- Product Messaging & Positioning: Define the core messaging and positioning for





IT products, ensuring it is clear, differentiated, and compelling.
- Customer & Market Intelligence: Act as a voice of the customer by conducting market

research, competitive analysis, and gathering customer feedback and insights back to the

Product Engineering teams.
- Content Creation: Create high-impact marketing collateral, whitepapers, case studies,

videos, product presentations and product datasheets.
- Sales Enablement: Arm the sales team with the tools and training they need to effectively

sell Intellect products, including product demos, sales books and global market insight.
- Performance Analysis: Track and analyze key metrics to measure the effectiveness of

marketing initiatives and make data-driven decisions.

Educational Qualification: BE / B Tech, MBA, Preferably BE + MBA

J:

📌 Executive Marketing (Mumbai)
🏢 Network Techlabs
📍 Mumbai