Product Executive / Manager - Dairy Business Unit

Job Purpose

The Product Manager role owns the marketing strategy for dairy animal health product. He/She will be responsible for the development and implementation of the marketing information and activities that field force delivers to the customer. The marketing strategies includes product positioning, market growth opportunities, competition intelligence and profitability. They will work closely with field force colleagues to deliver maximum impact with every product campaign. They work alongside other marketing colleagues, sales head and supply chain to generate campaigns that utilize all possible streams including digital tools and social media.

Core Responsibilities

Planning
- Lead the development of annual strategic marketing plans for focus and core products that contribute to the delivery of the operating plan using the Zoetis framework
- Alongside the cross functional teams, work with field force to ensure alignment of marketing programs to the Business Unit marketing strategy, sales activities and account plans




- Use detail of promotional plans to develop, review and revise sales forecasting and inventory management considering seasonal variations and market demand
- Complete the monthly forecasting process and conduct monthly forecast meetings with demand planning team
- Determine and agree with Business Unit and Commercial Operations leaders the appropriate pricing structure to maximize sales and profitability.
- Conduct regular customer visits to gain customer insights. Use this knowledge to feed into marketing plans

Marketing Campaigns & Demand Creation
- Develop and deliver marketing campaigns that achieve appropriate impact, product positioning, market growth and profitability, with consideration for both the short and long term
- Provide ongoing support, guidance and training to sales teams to ensure all promotional materials & events to support marketing priorities and objectives for each prod

📌 Product Manager (CBD Belapur)
🏢 Vvaan lifesciences
📍 CBD Belapur