Perfect. Here’s a single combined job description for one resource handling both Meta Ads & Google Ads, written cleanly and ready to post on LinkedIn.

Job Title: Performance Marketing Executive (Meta & Google Ads)

Location: Vadodara / Remote / Hybrid

Job Type: Full-time

Experience: 1-3 Years

Job Overview

Key Responsibilities

Meta Ads (Facebook & Instagram):
- Plan, execute, and optimize ad campaigns using Meta Ads Manager
- Perform audience research, retargeting, and lookalike campaigns
- Test multiple creatives, ad copies, and formats to improve performance
- Monitor KPIs such as CPC, CPL, CPA, CTR, ROAS, and conversions
- Ensure proper Pixel setup, event tracking, and conversions API

Google Ads (Search, Display, YouTube & Performance Max):
- Create and manage Google Ads campaigns across Search, Display, YouTube, and PMax
- Conduct keyword research and competitor analysis
- Write and optimize high-converting ad copies and extensions
- Manage bidding strategies, budgets, and quality scores
- Track and optimize conversions using GA4 and Google Tag Manager





Reporting & Optimization:
- Monitor daily campaign performance and optimize regularly
- Prepare weekly and monthly performance reports
- Identify scaling opportunities and reduce cost per acquisition
- Coordinate with the creative and content team for ad assets
- Stay updated with platform policies and new ad features

Required Skills & Qualifications
- Hands-on experience with both Meta Ads and Google Ads
- Solid understanding of performance marketing funnels
- Experience in lead generation and conversion-focused campaigns
- Ability to analyze data and take optimization decisions
- Good communication, reporting, and time management skills

Preferred Skills
- Experience handling multiple industries (education, healthcare, real estate, local businesses)
- Knowledge of landing page optimization
- Google Ads or Meta Blueprint certification (preferred, not mandatory)

How to Apply

Job Types: Full-time, Perman

📌 Performance Marketing Executive (Vadodara)
🏢 Yellow360
📍 Vadodara