Role Summary We are seeking an SEO Executive who brings a balanced mix of technical SEO understanding, content optimization skills, and practical experience. This role is suited for someone who understands how search intent connects with educational and scientific products, and can responsibly leverage AI tools without compromising SEO fundamentals.

The role requires hands-on execution to rank our STEM and lab equipment product pages higher on search engines, thoughtful analysis, and the ability to collaborate across teams while managing priorities independently.

Key Responsibilities

SEO Strategy & Execution
- Perform keyword research using intent-based and topic-cluster approaches specific to the education sector (e.g., "physics lab equipment for schools," "STEM kits for kids").
- Execute on-page SEO including metadata, heading structures, internal linking, and product page optimization.
- Support off-page SEO initiatives with a focus on quality backlinks from educational blogs, academic directories, and institutional sites.




- Identify and address basic technical SEO issues in collaboration with web developers.
- Conduct SEO audits and translate findings into actionable tasks to improve our e-commerce and institutional site performance.

Content & Optimization
- Edit and optimize SEO-focused content such as educational blogs, landing pages, and scientific product descriptions.
- Improve existing content for readability, relevance, and search performance.
- Ensure content aligns with brand tone, educator user intent, and search guidelines.
- Collaborate with design and content teams to ensure SEO-friendly implementation of academic catalogs and product pages.

AI & Workflow Efficiency
- Use AI tools responsibly for research, ideation, content structuring, and optimization of technical product listings.
- Stay updated with evolving SEO and AI trends impacting search performance in the B2B education market.

Reporting & Analysis
- Track SEO performance using GA4, G

📌 SEO Expert (Shakurpur)
🏢 Scientific Educational Lab Supplies
📍 Shakurpur