– Junior Executive (Meta Advertising)

nJob Title: Junior Executive

nExperience: 1–2 Years

nDepartment: Digital Media / Performance Marketing

nRole Overview

nWe are looking for a motivated and detail-oriented Junior Executive – Meta Advertising with 1–2 years

nof hands-on experience in Meta Ads Manager. The ideal candidate should have experience managing and

nexecuting branding campaigns across Meta platforms, including Facebook and Instagram.

nThe candidate will be responsible for campaign setup, monitoring, optimization, reporting, and ensuring

nsmooth campaign delivery while working closely with internal teams and stakeholders.

nKey Responsibilities

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- Set up and manage branding campaigns through Meta Ads Manager.
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- Handle end-to-end campaign setup, including campaign, ad set, and ad creation.
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- Monitor campaign performance and delivery on a regular basis.
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- Optimize campaigns based on campaign objectives and performance metrics.
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- Ensure campaigns are launched accurately as per approved media plans and timelines.
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- Monitor budgets, pacing, impressions, reach, frequency, CPM, video views, and other relevant
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nKPIs.

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- Prepare daily, weekly, and monthly campaign performance reports.
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- Analyze campaign performance and share insights and optimization recommendations.
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- Perform campaign QA before and after campaign activation.
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- Coordinate with internal teams for creatives, campaign requirements, and troubleshooting.
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- Ensure accurate audience targeting, placements, budgets, schedules, and tracking parameters.
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- Identify delivery issues and take proactive steps to resolve them.
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- Maintain campaign documentation and reporting trackers.
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nRequired Skills & Qualifications

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- 1–2 years of hands-on experience in Meta Ads Manager.
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- Experience managing branding and awareness campaigns on Facebook and Instagram.
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- Good understanding of campaign objectives such as Awareness, Reach, Engagement, Video
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nViews, Traffic, and Messaging.

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- Strong knowledge of campaign setup, monitoring, reporting, and optimization.
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- Understanding of key branding metrics such as Reach, Impressions, Frequency, CPM, Video
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nViews, ThruPlay, and Engagement Rate.

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- Knowledge of Meta audience targeting, Custom Audiences, and Lookalike Audiences.
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- Good understanding of Meta ad formats and placements.
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- Experience preparing reports using Excel or Google Sheets.
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- Ability to analyze campaign performance and provide actionable insights.
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- Strong attention to detail and campaign QA skills.
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- Good communication and coordination skills.
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- Ability to manage multiple campaigns and work within defined timelines.
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nDesired Candidate Profile

nThe ideal candidate should be proactive, analytical, detail-oriented, and eager to learn. They should have a robust understanding of Meta advertising fundamentals.

📌 Media Executive (Bengaluru)
🏢 Grapes Worldwide
📍 Bengaluru