Role Overview

You will be responsible for driving the overall brand story. You will work on brand positioning, market growth, consumer insights and integrated marketing campaigns to enhance brand visibility. This role requires a strategic thinker who can blend creativity with data-driven decision-making to elevate the brand and drive business success.

Key Responsibilities

Campaign Development & Execution

- Conceptualize and drive integrated marketing campaigns across digital, PR, influencer marketing and social media.
- Monitor campaign effectiveness through key performance indicators (KPIs) such as brand impressions, engagement rates, and conversion metrics.
- Continuously innovate and implement recent brand-building initiatives.

Brand Strategy & Market Positioning
- Develop and execute the overall brand strategy.
- Track and improve brand visibility including market share.

Consumer Insights & Market Research
- Leverage data analytics and market research to understand consumer behavior, preferences and emerging trends.
- Conduct research on already launched products and provide insights for continuous improvement.

Content & Communication Strategy
- Oversee the development of high-impact storytelling and content creation for various channels.




- Align influencer marketing, PR, and SEO efforts to maximize brand reach and quality impressions.
- Supervise the creation of press releases, newsletters, website content, and other communication materials.

Reporting & Performance Measurement
- Establish a robust measurement framework to assess brand performance and campaign impact.
- Optimize marketing spend by ensuring cost-effective strategies with a strong return on investment (ROI).

Project Management & Compliance
- Oversee artwork, branding claims, and regulatory compliance for marketing materials.
- Manage multiple projects, ensuring timely execution and budget adherence.

Key Requirements

- Hands-on experience in brand marketing, digital marketing, influencer partnerships, PR, and SEO.
- Strong analytical mindset with expertise in market research, consumer insights, and brand performance tracking. Data-driven marketer who understands customer insights and campaign analytics.
- Strong problem-solving, decision-making, and stakeholder management capabilities.
- Proficiency invdata-driven marketing tools.
- Experience in a D2C brand or FMCG industry is a plus.

📌 Marketing Specialist (Delhi)
🏢 Whyte Farms
📍 Delhi