Marketing Manager

Location: Raipur, Chhattisgarh

Experience: Minimum 5 years

Qualification: Bachelor’s degree; MBA/PGDM in Marketing or Business Development preferred

Employment Type: Full-time

Contact: WhatsApp only- 80856-43969

Role Overview

We are looking for an experienced Marketing Manager to lead business development, government-institution marketing, GeM business, and tender-related opportunities. The role requires a professional who has successfully worked with government departments, educational institutions, universities, schools, examination bodies, and public-sector organizations.

The selected candidate will drive lead generation, tender participation, institutional relationship building, order conversion, market expansion, and revenue growth for our education-focused products and services.

Key Responsibilities

- Identify and develop recent business opportunities with government departments, government educational institutions, universities, colleges, schools, examination bodies, and allied organizations.
- Drive marketing and business-development activities through the Government e-Marketplace (GeM) portal.
- Search, track, analyse, and participate in relevant government tenders, RFPs, EOIs, and institutional procurement opportunities.
- Coordinate preparation and submission of technical, commercial, and compliance documents for GeM bids and government tenders.
- Build and maintain strong relationships with decision-makers, procurement teams, education authorities, institutional heads, and government officials.
- Conduct client meetings, product presentations, demonstrations, proposal discussions, and commercial negotiations.
- Create territory-wise business-development plans and expand the organization’s presence across assigned regions.
- Develop sales pipelines, generate qualified leads, follow up consistently, and convert opportunities into confirmed orders.
- Coordinate internally with operations, technical, finance, legal, and management teams for timely bid submission and execution support.
- Monitor competitor activity,



market trends, government schemes, education-sector opportunities, and tender updates.
- Prepare weekly and monthly MIS on leads, client meetings, tenders, pipeline value, conversions, revenue, and expansion activities.
- Achieve assigned business targets while ensuring compliance with tender terms, GeM processes, and company policies.

Mandatory Requirements
- Minimum 5 years of relevant experience in marketing, business development, institutional sales, tendering, or government business.
- Hands-on experience in GeM portal operations, including product/catalogue understanding, bid participation, order handling, and government-client coordination.
- Proven exposure to government tenders, tender documentation, RFPs, bid submission, commercial evaluation, and follow-up until order closure.
- Experience in government education-sector marketing/sales is mandatory, such as working with universities, colleges, schools, examination bodies, education departments, skilling institutions, or public educational projects.
- Strong business-development experience with a demonstrated ability to develop new accounts and expand into new territories.
- Good understanding of institutional procurement cycles, government approval processes, and long sales cycles.
- Excellent communication, presentation, negotiation, relationship-management, and follow-up skills.
- Ability to travel for client meetings, institutional visits, tender discussions, and market-development activities.

Preferred Profile
- MBA/PGDM in Marketing, Sales, Business Development, or a related discipline.
- Experience selling education technology, assessment/examination solutions, software, training,



learning solutions, IT services, digital platforms, or institutional products/services.
- Existing professional network within government education departments, universities, colleges, examination bodies, or government procurement teams.
- Strong working knowledge of Excel, PowerPoint, CRM/MIS reporting, email communication, and online tender portals.
- Candidate should be self-driven, target-oriented, commercially sound, and capable of independently handling a business territory.

Not Suitable For
- Candidates with only retail, FMCG, showroom, real-estate, insurance, or consumer-sales experience without government or institutional business exposure.
- Candidates who have no experience with GeM, government tenders, or education-sector clients.
- Purely digital-marketing, social-media, branding, or advertising profiles without field business-development and revenue-conversion responsibility.
- Candidates unwilling to travel or manage long institutional sales and tender-conversion cycles.

Application Details

Interested candidates should share their updated CV along with:

- Total and relevant experience
- GeM experience and tender-handling experience
- Government education-sector client experience
- Current location
- Current and expected CTC
- Notice period
- Key government/institutional accounts handled

Pay: ₹40,000.00 - ₹100,000.00 per month

Benefits

- Cell phone reimbursement
- Leave encashment
- Life insurance
- Provident Fund

Application Question(s):
- Do you have at least 5 years of experience in government/institutional marketing, or business development?
- Do you have hands-on experience with GeM and government tender participation?
- Have you worked with government educational institutions, universities, colleges, schools, or examination bodies?
- Are you comfortable with travelling for client meetings and market-expansion activities?
- What is your current CTC ?
- What is your expected CTC, and notice period?

Work Location: In person

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