– Marketing Manager

Healthcare Organisation: HealthLand Clinics The Marketing Manager is a critical member of the clinic operations team.

The Marketing

Manager will be responsible for developing, implementing, and executing strategic marketing plans to attract new patients, retain existing ones, and enhance the overall brand presence of HealthLand Clinics. This role requires a blend of creativity, analytical skills, and a deep understanding of the pediatric healthcare market. The ideal candidate will be adept at managing marketing campaigns, coordinating with various departments, and leveraging both traditional and digital marketing channels to achieve business objectives.

Position: Marketing Manager Department

Marketing Experience: 2 to 3 Years minimum Qualification

Qualification: Bachelor’s degree in Marketing, Business Administration, or related field; Master’s preferred

Location: Whitefield – Nallurahalli, Bengaluru

Employment type: Full-time

Key Responsibilities

- Strategic Planning and Execution: Develop and implement comprehensive marketing strategies to drive patient acquisition and retention.
- Strategic Planning and Execution: Create and manage marketing budgets, ensuring cost-effective allocation of resources.
- Digital Marketing: Oversee the creation and management of digital marketing campaigns, including social media, email marketing, SEO, PPC, and content marketing.
- Digital Marketing: Analyze digital marketing performance metrics and adjust strategies as needed to improve ROI.
- Offline Marketing: Plan and execute offline marketing activities such as events, health camps, seminars, and community outreach programs.
- Offline Marketing: Develop and distribute marketing collateral, including brochures, flyers, and posters.
- Brand Management: Maintain and enhance the HealthLand Clinics brand across all marketing channels.
- Brand Management: Ensure consistent messaging and visual identity in all marketing materials.




- Market Research and Analysis: Conduct market research to identify trends, opportunities, and the competitive landscape.
- Market Research and Analysis: Use insights to inform marketing strategies and improve campaign effectiveness.
- Collaboration and Coordination: Work closely with the clinical, administrative, and IT teams to ensure alignment of marketing initiatives with organizational goals.
- Collaboration and Coordination: Manage relationships with external vendors, agencies, and partners.

Budget Management

- Forecast and manage a budget for all Offline marketing activities, keeping ROI and footfall conversion in mind.
- Measure and track all relevant metrics for ads & social media spend to within pre-decided budget.

Reporting and Analytics

- Track, measure, and report on the performance of marketing campaigns and initiatives.
- Provide regular updates and recommendations to senior management.

Required Qualifications

- Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred).
- Minimum of 3 to 4 years of experience in marketing.
- Proven experience in both digital and offline marketing.
- Strong analytical skills and ability to interpret data to drive decision-making.
- Excellent communication and interpersonal skills.
- Proficiency in marketing tools and platforms such as Google Analytics, social media management tools, email marketing software, and CRM systems.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Experience in the healthcare or pediatric sector is a plus.

Preferred Skills

- Creative thinker with a strategic mindset.
- Detail-oriented and organized.
- Proactive and results-driven.
- Ability to work in a fast-paced, dynamic environment.
- Passionate about pediatric healthcare and improving the well-being of children.

Salary & Benefits:

- Salary: As per industry standards.
- Opportunities for growth opportunities and internal promotions.

Pay: ₹30,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Marketing Manager (Whitefield)
🏢 Atapa Wellness Private
📍 Whitefield