: MBA Marketing Intern International Business Development & Digital Marketing

Company: Machine Manufacturer, Jeedimetla, Hyderabad

Duration: 3 Months (can be extended based on the requirement and mutual discussion)

Department: Marketing & International Business Development

Reporting To: Operations Head / MD

Stipend given: Rs.15 – 20 k per month

About the Company:

- Designs and manufactures machines as per client needs
- Clients: Market leaders in the industry in India and a couple of installations in Africa

Work Mode: Full-time, 6 days a week and Work from Office (WFO) only & Occasional client / exhibition visits as required

Internship Overview:

- Support company's domestic and international business development initiatives for machineries
- Conduct export market research, identify prospective customers and distributors, develop marketing databases and support lead generation
- Promote our products to target markets
- Strengthen company's digital and social media presence
- Prepare a practical market-development report identifying specific export opportunities and potential customers / distributors for company's machineries

This internship offers direct exposure to B2B industrial marketing, export market research and digital brand building

Eligibility & Skills Required:

- Pursuing / recently completed MBA with specialization in Marketing (International Business specialization is a plus)
- Strong analytical and research skills
- Willingness to conduct extensive online market research
- Strong written and verbal communication skills (English essential; Telugu / Hindi preferred)
- Proficiency in MS Excel, PowerPoint, Word and Canva / basic graphic design tools
- Familiarity with social media platforms and basic analytics; prior social media handling experience is an advantage
- Interest in international trade / export business is desirable
- Analytical, organized and comfortable working independently with periodic guidance
- Willingness to learn technical aspects of the machinery (training provided)

Preferred: Candidates having knowledge of:

- B2B marketing
- Industrial marketing
- Export marketing
- International business
- Lead generation
- LinkedIn marketing
- SEO
- Google Analytics
- Canva
- CRM systems
- Email marketing and AI-based marketing tools

Personal Attributes:

The ideal candidate should be:

- Proactive, Curious and Research-oriented
- Comfortable communicating with business prospects
- Commercially minded and Good at identifying opportunities
- Data-oriented and Creative in digital marketing
- Willing to work independently and Comfortable interacting with senior management and technical teams

What We Offer:

- Exposure to export market research and international B2B marketing
- Hands-on ownership of the company's social media presence
- Mentorship from marketing, export and technical teams
- Certificate of Internship on successful completion
- Stipend (as per company policy)
- Possibility of full-time offer based on performance

Key Responsibilities:

1. Export Potential Assessment:

- Research countries / regions with growing machinery import demand (e.g., Africa, Middle East, South Asia, Southeast Asia, SAARC nations and other emerging markets)
- Identify countries where Indian machinery manufacturers may have a cost and service advantage
- Research competitors and their:
- Product range
- Pricing
- Target markets
- Distribution channels
- Export countries
- Digital presence
- Identify potential distributors, dealers, system integrators, trade agents or buyers in shortlisted target countries via trade portals, exhibitions and B2B platforms (e.g., IndiaMART, Alibaba, TradeIndia, export promotion council directories, etc.)
- Prepare a database of prospective international customers
- Study export procedures, documentation, duties and compliance requirements relevant to machinery exports from India (in coordination with the export / logistics team)




- Benchmark competitor machinery exporters (pricing, specifications, markets served, etc.) to identify our company's competitive positioning
- Prepare a report on export-ready markets with recommended entry strategy (direct sales, distributor tie-up, exhibitions, etc.)

2. Product Promotion to Target Markets:

- Identify and segment target customers in domestic and export markets
- Build / update a database of prospective clients and decision-makers
- Support lead generation through outbound outreach (email, LinkedIn, calls) and inbound inquiry follow-up
- Assist in developing promotional material – brochures, technical spec sheets, case studies, presentations – tailored to different customer segments
- Support planning for participation in trade fairs / exhibitions for lead generation and brand visibility

3. Social Media Marketing:

- Plan and execute a content calendar across LinkedIn, Facebook, Instagram, YouTube, etc., to showcase machinery, plant setups, client testimonials and company updates
- Create / coordinate creation of posts, short videos, reels and graphics highlighting product features and USPs
- Monitor engagement, run basic analytics (reach, engagement rate, follower growth) and suggest content improvements
- Research and implement hashtag strategy and SEO-friendly captions to improve organic visibility
- Explore paid social media promotion basics (boosted posts / LinkedIn ads) to reach export and domestic buyer segments, if budget permits
- Track competitor social media presence and identify content gaps/opportunities

Deliverables:

- Export market prospect report of shortlisted target countries and entry recommendations
- Country-wise Export Prospect Report covering potential countries, with priority ranking
- Final export strategy
- Comprehensive report
- Updated prospect database (domestic export) with segmentation

Prospective customer database should contain:

- Company Name and Address with City and Country details
- Website
- Contact person, Designation, Email and Telephone / WhatsApp Number
- Existing machinery
- Potential machinery requirement
- Estimated opportunity
- Source of lead
- Follow-up status
- Product Promotion & Lead Generation:

Assist Marketing / Business Development team in promoting company's machinery to identified target markets:

- Develop customer profiles and target-market segments
- Prepare target-customer lists
- Identify relevant decision makers such as Owners / Promoters, Directors, Plant Heads, Purchase Managers, Project Managers, Engineering Heads, Procurement Managers, etc.
- Develop introductory communication for prospective customers
- Assist in email marketing and LinkedIn outreach
- Generate enquiries through digital channels
- Track responses and follow-ups
- Coordinate with the technical team to understand customer requirements
- Maintain a Lead Generation & Conversion Tracker
- Promotional deck / brochure tailored for export / target market outreach
- An active, updated social media content calendar with published posts and a performance summary report
- Final presentation to management summarizing findings, activities, and recommendations
- Social Media Marketing:

Support company's social media marketing initiatives, particularly for B2B industrial marketing

Platforms:

- LinkedIn
- Instagram
- Facebook
- YouTube, etc.

Where appropriate:

- WhatsApp Business
- Google Business Profile, etc.

Activities:

- Develop a 3-month social media calendar.
- Create content ideas for:

1. Machinery demonstrations
2.



Product features
3. Machine operating videos
4. Customer applications
5. Manufacturing/assembly activities
6. Installation photographs
7. Customer testimonials
8. Before-and-after / upgrade stories
9. Industry information
10. Export markets

- Write captions and relevant hashtags
- Coordinate with designers / video editors for creative content
- Upload and schedule posts
- Monitor engagement
- Identify which content generates enquiries
- Research competitors' social media strategies
- Support LinkedIn-based B2B lead generation
- Competitor Analysis:

Study:

- Product portfolio
- Machine specifications and Production capacity
- Target customers and Export markets
- Website quality, YouTube presence, Social Media presence and Digital advertising
- Distributor network
- Customer testimonials
- Positioning and USP

The intern should ultimately prepare a Competitor Benchmarking Report

- Website:

The intern will also review the company's existing digital presence and recommend improvements

Areas to examine:

- Website content
- Product descriptions
- Product photographs
- Machine videos
- SEO keywords
- Product landing pages
- Enquiry forms
- WhatsApp integration
- International enquiry process
- Country-specific content
- Google search visibility
- Market Intelligence:
- New plants
- Plant expansion projects
- Government / investment initiatives
- Import / export trends
- Competitor developments
- Industry exhibitions
- Potential distributors

Particular attention should be given to Africa, Middle East and other emerging markets where cost-effective Indian machinery can potentially compete

- Industry Exhibition Research: Identify relevant national and international exhibitions

For each exhibition, prepare:

- Exhibition name and Country in which it is being held
- Date
- Exhibitor profile and Number / type of exhibitors
- Visitor profile
- Cost of participation, if available
- Potential business opportunity

Three-Month Internship Plan:

Month 1 – Market Research & Product Understanding:

Week 1:

- Understand company and products
- Visit manufacturing facility
- Understand machinery applications
- Study product catalogue
- Understand customer segments

Week 2:

- Competitor research
- Domestic and international market research
- Identify potential export countries

Week 3:

- Country-wise market assessment
- Identify customers/distributors
- Develop prospect database

Week 4:

- Finalize priority countries
- Prepare initial competitor analysis
- Develop digital marketing plan

Month 2 – Lead Generation & Digital Marketing:

Focus on:

- Customer database development
- Distributor identification
- LinkedIn research
- Email campaigns
- Social media content
- Competitor social media analysis
- Website improvement recommendations
- Lead-generation campaigns

Target: Build a meaningful database of qualified prospects rather than simply collecting large numbers of contacts

Month 3 – Business Development & Final Recommendations:

- Contact qualified prospects
- Generate enquiries
- Follow up with prospects
- Identify distributor opportunities
- Track responses
- Measure social media performance
- Identify high-potential export markets
- Recommend the best countries for future business development

At the end of three months, the intern should submit a Project on "Identification and Development of Export Markets" which includes:

- Export Market Potential Study and Recommendation
- Country-wise Market Attractiveness Ranking
- International Target Customer Database
- Potential International Distributor / Agent Database
- Estimated market opportunity
- Competitor Analysis Report
- Digital Marketing Audit
- 3-Month Social Media Calendar
- Social Media Performance Report
- Lead Generation Report
- Export Business Development Strategy
- Recommended marketing approach
- 6-month action plan
- Final Management Presentation

📌 Marketing Intern International Business Development & Digital Mktg Hyd (Hyderabad)
🏢 Straategic HRD Consultancy Service
📍 Hyderabad