About the Role

We are seeking a sharp, data-driven, and ambitious Marketing Executive to take ownership of our growth engine. In this role, you will lead end-to-end digital marketing across both in-house products and external client initiatives.

You aren't just an executor who waits for instructions—you are a strategist with a robust point of view. You know what works, you test relentlessly, and you can back up your opinions with hard data. If you have proven track records of scaling acquisition funnels, driving qualified pipeline, and optimizing CAC across organic and paid channels, this role is for you.

Key Responsibilities

- Performance Marketing & Paid Ads: Build, manage, and optimize high-converting campaigns across Meta Ads, Google Ads (Search, Performance Max, Display), and LinkedIn. Own ROAS, CAC, and lead volume targets.
- SEO & Organic Growth: Conduct keyword research, on-page/technical SEO audits, and backlink strategies. Optimize site structure and content funnels to build sustained organic traffic and high-intent inbound leads.
- Social Media & Content Strategy: Oversee content distribution and community engagement across social channels (LinkedIn, Instagram, YouTube) to strengthen brand positioning and organic reach.
- Funnel & Conversion Rate Optimization (CRO): Analyze user journeys, design landing page A/B tests,



and optimize conversion funnels using Google Analytics 4, Tag Manager, and heatmaps.
- Strategy & Experimentation: Proactively pitch new growth loops, messaging frameworks, and experimental channels. Defend your strategies with numbers and iterate based on real performance.
- Cross-Project Execution: Seamlessly balance high-priority internal product growth with client deliverables, ensuring high standards and tight delivery timelines.

What We Are Looking For

- Proven Track Record: 1–3+ years of hands-on digital marketing experience with demonstrable, quantifiable wins (e.g., "$X revenue generated," "reduced CPL by X%," "scaled organic traffic from X to Y").
- Full-Stack Execution: Strong operational knowledge across SEO, paid ads, social media management, and analytics tooling (GA4, GTM, SEMrush/Ahrefs, Meta Ads Manager).
- Strong Point of View: Willingness to challenge assumptions, debate strategy, and provide decisive recommendations rather than passive compliance.
- Relentless Growth Mindset: A builder mentality—curious, adaptive, and quick to test modern marketing workflows and AI-driven growth tools.
- Clear Communication: Ability to articulate complex data clearly to founders, clients, and technical teams.

📌 Marketing Executive (Pune)
🏢 Falchion Xeniaa
📍 Pune