Role & responsibilities

- Plan, execute, and optimize paid campaigns across Meta (Facebook/Instagram), Google Ads (Search, Display, Shopping, PMax), and YouTube

- Explore and test additional marketing channels (e.g. Pinterest, LinkedIn, affiliate, influencer, programmatic) to diversify acquisition

- Own retention marketing initiatives, including email/SMS/WhatsApp campaigns, push notifications, and lifecycle/CRM flows

- Write and refine ad copy, landing page copy, and campaign messaging that converts, while maintaining brand tone and voice.

- Develop and execute marketing strategies aimed at scaling the brand, including budget planning, channel mix decisions, and audience/targeting strategy.

- Monitor key metrics (CAC, ROAS, CTR, conversion rate, retention rate) and report on performance, deriving insights to continuously improve campaigns.

- Run A/B tests on creatives, copy, audiences, and landing pages to find winning combinations.

- Stay updated on platform changes, new ad formats, and industry trends to keep strategies current.

- Develop and implement on-page and off-page SEO strategies

- Conduct keyword research, competitive analysis, and content gap assessments to inform SEO and content strategy.

- Own technical SEO initiatives including site speed optimization, crawlability, indexation, structured data/schema markup, Core Web Vitals, and resolving issues flagged in tools like Google Search Console and Screaming Frog.





- Monitor and report on organic performance metrics (impressions, clicks, rankings, domain authority) using tools like Google Search Console, SEMrush, or Ahrefs, and iterate based on insights.

Preferred candidate profile

- 3-5 years of hands-on experience running performance marketing campaigns

- Proven experience managing ad budgets and delivering measurable ROAS/CAC improvements.

- Strong copywriting skills, comfortable writing ad copy, captions, and short-form content that drives action.

- Experience with retention/CRM marketing tools is a plus

- Self-starter who can experiment with new channels and isn't limited to what's worked before

- Prior experience in D2C/e-commerce or a fast-growing startup setting preferred

- Bonus: experience with influencer marketing, affiliate programs, or marketplace advertising (Amazon, Flipkart, etc.)

- Hands-on experience with SEO tools such as Google Search Console, SEMrush, Ahrefs, or Moz, with a track record of improving organic rankings and traffic.

- Familiarity with technical SEO concepts (site audits, crawl budget, schema markup, Core Web Vitals) and working alongside dev/web teams to implement fixes.

Perks and benefits

- Flexibility of remote work at Company's discretion ONLY

- Beverages available

- Exclusive employee discounts

- Odhanon gift card to eligible employees

📌 Marketer (Faridabad)
🏢 Odhanon Apparels
📍 Faridabad