Role Purpose

We are looking for an experienced Manager Business Development & Sales ASH to drive end-to-end business development for Fly Ash and Pond Ash disposal, utilization and sales from multiple Government and Private Thermal Power Plants.

The role will be responsible for securing ash disposal/utilization orders from power plants and simultaneously developing customers and selling Fly Ash/Pond Ash to Cement, RMC, Road Contractors, Mining, Infrastructure and other approved end users.

Prior hands-on experience in ASH Management, Ash Disposal and Ash Utilization is mandatory. Candidates without relevant ASH industry experience will not be suitable for this role.

Key Roles & Responsibilities

1. Ash Disposal & Power Plant Business Development

- Identify and develop opportunities for Fly Ash and Pond Ash disposal/utilization from multiple Thermal Power Plants.
- Build strong relationships with Power Plant management, ash handling, commercial, procurement and project teams.
- Identify plants with surplus ash and develop solutions for evacuation, disposal and utilization.
- Secure short-term and long-term ash disposal/offtake orders.
- Participate in tenders, auctions, RFQs, EOIs and commercial negotiations.
- Develop plant-wise business plans to achieve ash evacuation and revenue targets.

2. Fly Ash & Pond Ash Sales

- Develop and sell Fly Ash/Pond Ash to:

- Cement Manufacturers

- RMC Companies
- Road & Highway Contractors

- NHAI/EPC Contractors

- Mining Companies

- AAC/Block Manufacturers

- Infrastructure Developers
- Low-Lying Area / Land Reclamation Projects
- Builders and other approved end users
- Identify new customers and projects with high-volume ash requirements.
- Develop customer-wise sales and offtake plans.
- Generate enquiries, negotiate commercial terms and convert opportunities into confirmed orders.
- Build long-term relationships to ensure repeat and sustainable business.

3. Customer & Market Development The candidate should have a strong existing network/database of:

- Road & Highway Contractors
- NHAI/EPC Contractors
- Cement Companies
- RMC Companies
- Mining Companies
- Infrastructure Developers
- Real Estate Developers
- AAC/Block Manufacturers
- Low-Lying Area / Land Reclamation Projects
- Identify upcoming projects and map their Fly Ash/Pond Ash requirements.
- Develop relationships with promoters, CXOs, procurement heads, project heads and commercial teams.
- Convert existing relationships into sustainable ash utilization business.
- Track competitor activities, regional demand,



pricing and market trends.

4. Ash Utilization & Project Development

- Identify suitable applications for Fly Ash and Pond Ash across road construction, embankments, mine filling, low-lying areas, RMC, cement and other approved applications.
- Understand customer technical requirements and coordinate with technical teams for product suitability.
- Develop project-wise utilization plans and estimated volumes.
- Work with customers to ensure successful implementation and continued offtake.

5. Commercial & Profitability Management

- Evaluate procurement cost, transportation cost and customer realization.
- Prepare landed-cost and profitability calculations for each opportunity.
- Negotiate ash pricing, transportation, volumes, payment terms and commercial conditions.
- Ensure each business prospect meets approved profitability targets.
- Monitor customer-wise margins and identify opportunities to improve realization.

6. Logistics & Transportation Coordination

- Coordinate with Ash Operations and Logistics teams for movement of Fly Ash/Pond Ash from power plants to customers.
- Evaluate transportation routes, distances, vehicle availability and logistics economics.
- Ensure timely evacuation from power plants and delivery to customers.
- Optimize transportation costs and vehicle utilization.
- Resolve logistics and customer delivery issues.

7. Tender & Contract Management

- Track and participate in ash disposal and utilization tenders from Government and Private Power Plants.
- Review tender requirements, volumes, pricing, technical specifications and commercial conditions.
- Prepare commercial proposals and support negotiations.
- Coordinate with Legal, Finance, Commercial and Operations teams for contract finalization.
- Ensure compliance with contractual commitments.

8. MIS & Business Reporting

- Maintain a comprehensive database of:

- Thermal Power Plants

- Ash availability

- Ash disposal opportunities

- Customers

- Projects

- Potential ash volumes

- Pricing

- Transportation costs

- Orders and sales pipeline
- Prepare weekly/monthly MIS covering procurement, disposal orders, sales, dispatch, collections and profitability.




- Provide market intelligence and business updates to management.

Key Performance Indicators (KPIs)

- Fly Ash / Pond Ash Disposal Orders Secured
- Ash Procurement / Evacuation Volume
- Fly Ash / Pond Ash Sales Volume
- Revenue & Contribution
- New Customer Acquisition
- Cement Customer Development
- RMC Customer Development
- Road & Infrastructure Business
- Mining / Low-Lying Area Business
- Order Booking & Sales Pipeline
- Customer-wise Profitability
- Transportation Cost Optimization
- Customer Retention & Repeat Business
- Collections & Receivables

Ideal Candidate Profile

- 715 years of experience in Fly Ash, Pond Ash, Ash Management, Ash Disposal, Ash Utilization, Cement, RMC, Infrastructure or related sectors.
- Prior hands-on experience in ASH Management, Ash Disposal and Ash Utilization is mandatory.
- Candidates without relevant ASH industry experience will not be suitable for this role.
- Strong existing database/network of Thermal Power Plants.
- Proven experience in securing Ash Disposal / Utilization Orders.
- Strong customer network across Cement, RMC, Road Contractors, NHAI/EPC, Mining and Infrastructure/Developers.
- Good understanding of Fly Ash/Pond Ash quality, applications, pricing, transportation and utilization.
- Strong commercial and negotiation skills.
- Proven ability to develop new customers and achieve sales targets.
- Strong relationship management and business development capabilities.
- Willingness to travel extensively within the assigned territory and across India as required.

Core Accountability Power Plant Identification Ash Availability Disposal/Utilization Order Customer Development Sales & Order Booking Commercial Closure Logistics Coordination Ash Evacuation Customer Delivery Collections Profitability

Mandatory Requirement

Relevant ASH industry experience is non-negotiable. The candidate must have hands-on experience in Fly Ash/Pond Ash Management, Disposal and Utilization, along with a strong customer network in Cement, RMC, Road Contractors, Mining, Low-Lying Areas and Infrastructure/Developer segments. Candidates from unrelated industries without relevant ASH experience will not be considered.

Send your resume to [email protected] or whatsapp - 75501 12776 (No calls please)

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📌 Manager - Business Development & Sales - ASH (Chennai)
🏢 Refex Industries
📍 Chennai