Role Summary:

This is a content-first role at the intersection of finance, storytelling, and distribution. You will work on building thoughtful, research-driven content for founders, leadership teams, and finance institutions primarily on LinkedIn (for the start + Instagram if needed).

Success in this role means:

Delivering well-researched, context-aware content

Understanding the audience behind each piece & the profile it is client posted from

Contributing to organic lead and visibility efforts through structured distribution

This role sits within the core execution team at Apex and works directly with founders and client stakeholders.

Responsibilities:

Research finance-related topics including markets, deals, sectors, and startup ecosystems in the ecosystem

Write high-quality content for founder-led personal profiles and company pages (primarily LinkedIn + can be extended to Instagram)

Develop content formats such as thought leadership posts, deep dives, carousels, and launch narratives





Sit in client meetings with the core team to understand their goals & tone

Support organic email and LinkedIn outreach campaigns

Collaborate with internal team members on content strategy and positioning

Take ownership of assigned content

Qualifications:

Strong written communication skills

Genuine interest in finance, markets, startups, and the investment ecosystem

Ability to research and synthesize complex topics clearly

Prior experience writing for founders, creators, or finance-focused brands is a plus

Comfort working in a quick-paced, execution-driven environment like an agency

Experience level is flexible (preferred 1 year), we value curiosity, ownership, samples and learning mindset over years of experience.

Engagement details:

Paid freelance role to begin with

Potential to move full-time in 3–6 months based on performance

Primarily remote

📌 LinkedIn Ghostwriter (Delhi)
🏢 Apex Inclusive
📍 Delhi