About the Role

We are looking for a proactive and results-driven Lead Generation Specialist / Team Lead to drive our international B2B client acquisition efforts. The ideal candidate will have strong research, prospecting, outreach, and lead-nurturing skills, along with proven experience in managing and mentoring a small lead-generation team.

You will be responsible for building a high-quality sales pipeline by identifying potential international clients, reaching key decision-makers, managing multi-channel outreach campaigns, and ensuring consistent lead generation and follow-up.

What We Do

We are a Software Development and Technology Company providing end-to-end digital and technology solutions to businesses worldwide.

Our services include

- Website Development
- Web Application Development
- Mobile Application Development
- Custom Software Development
- SaaS Development
- AI Engineering & AI Solutions
- AI Agents & Agentic AI
- Data Engineering
- Data Platforms & Analytics
- Cloud & DevOps
- Microservices & Distributed Systems
- RAG & AI Search Solutions
- Chatbots & Conversational AI
- Game Development
- AR/VR Solutions
- Digital Marketing
- SEO, SEM & Performance Marketing

Key Responsibilities

- Identify, research, and qualify potential international B2B clients who may require software, AI, SaaS, web/mobile development, cloud, data, or digital marketing services.
- Build and maintain a high-quality lead database containing companies, decision-makers, contact information, business requirements, and relevant prospect insights.
- Identify and connect with key decision-makers such as Founders, CEOs, CTOs, CIOs, CMOs, Heads of Engineering and other relevant stakeholders.
- Oversee, guide, and mentor a small team of Lead Generation Associates to achieve daily and weekly lead-generation and qualified-meeting targets.




- Drive multi-channel outreach through personalized cold emails, LinkedIn, LinkedIn Sales Navigator, cold calling, social media, business directories, referrals, and other relevant platforms.
- Develop personalized outreach messages and follow-up sequences based on the prospect's industry, business needs, technology requirements, and pain points.
- Qualify leads based on company profile, requirements, budget, decision-making authority, project potential, and business fit.
- Manage lead nurturing, follow-ups, appointment setting, and handover of qualified opportunities to the sales/business development team.
- Monitor individual and team performance and continuously improve lead-generation processes, outreach strategies, lead quality, and conversion rates.
- Use CRM tools to maintain accurate records, track activities, manage follow-ups, and prepare performance reports.
- Research competitors, industries, market trends, and potential client requirements to identify new business opportunities.
- Handle initial prospect objections and provide relevant information about our services to move qualified prospects toward a discovery meeting.
- Track key performance metrics including leads generated, qualified leads, response rates, meetings booked, conversion rates, pipeline value, and revenue contribution.

Qualifications

- 2–4 years of experience in B2B lead generation, sales development, business development, or client acquisition.
- At least 1 year of experience managing, mentoring,



or leading a lead-generation/sales team.
- Hands-on experience with LinkedIn, LinkedIn Sales Navigator, CRM platforms, email outreach, cold calling, prospect research, lead databases, and multi-channel outreach.
- Experience with tools such as Apollo, ZoomInfo, Lusha, Snov.io, Hunter, RocketReach, HubSpot, Salesforce, Zoho, or similar platforms is preferred.
- Strong understanding of ICP identification, prospect qualification, decision-maker research, lead nurturing, and appointment setting.
- Solid written and verbal English communication skills.
- Ability to create personalized cold emails, LinkedIn messages, follow-up sequences, and outreach campaigns.
- Ability to coach, manage, motivate, and monitor a small team.
- Strong analytical, research, communication, and problem-solving skills.
- Experience generating leads for software development, SaaS, AI, web/mobile development, cloud, DevOps, data engineering, or digital marketing services is highly preferred.
- Experience with international/US/UK/European B2B markets is a strong advantage.

Initial 2-Month Evaluation Period The first 2 months will be an initial evaluation period, during which performance will be assessed based on lead quality, qualified meetings generated, outreach activity, team performance, client opportunities, and overall contribution to business growth.

Application Question(s)

- The first 2 months will be a performance-based evaluation period with no fixed salary. Your performance will be assessed based on lead quality, qualified meetings, outreach activity, team performance, client opportunities and overall contribution to business growth. After the evaluation period, continuation and compensation will be based on your performance. Are you comfortable with these terms?

Work Location: Remote

📌 Lead Generation Specialist (India)
🏢 Adrij Software
📍 India