Job DescriptionJob Title: Lead and Demand Generation Manager

NDepartment: Business Development Location: BKC Mumbai Experience: 10–12 years

NShift Time: 5 PM to 2:00 AM IST

NRole Overview

nWe are seeking a strategic and data-driven Demand Generation Manager to lead end-to-end pipeline generation initiatives for USA & Canada Markets. This role is responsible for driving awareness, lead acquisition, and revenue growth through integrated marketing campaigns, while closely partnering with Business Development and Sales teams.

NThe ideal candidate brings strong expertise in multi-channel demand generation, funnel optimization, and aligning marketing efforts directly with business outcomes.

NKey Responsibilities

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- Demand Generation Strategy &Planning;
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- Own and execute the overall demand generation strategy aligned with revenue targets.
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- Define Ideal Customer Profiles (ICP), buyer personas and target segments in collaboration with sales.
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- Plan monthly, quarterlyand annual campaign roadmaps to drive pipeline growth.
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- Pipeline &

• Revenue Ownership

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- Drive Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) to meet pipeline targets.
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- Partner with Business Development Representatives (BDRs) to ensure lead quality and conversion.
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- Take accountability forpipeline contribution and revenue influence.
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- Multi-Channel Campaign Execution
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- Lead integrated campaigns across channels: paid media (Google, LinkedIn), email marketing, SEO, webinars, events, and content marketing.
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- Optimize performance marketing campaigns for lead acquisition and ROI.
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- Implement Account-BasedMarketing (ABM) strategies for high-value accounts.
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- Funnel Optimization &

• Lead Nurturing

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- Design and optimize theend-to-end customer journey from awareness to conversion.
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- Build and manage lead nurturing workflows, scoring models, and segmentation strategies.
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- Improve conversion rates at each stage of the funnel.
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- Analytics &

• PerformanceManagement

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- Track, analyze, and report campaign performance using key metrics (Cost Per Lead, Customer Acquisition Cost, ROI, conversion rates).
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- Use insights to continuously refine strategies and improve efficiency.
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- Build dashboards and provide regular reporting to leadership.
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- Tools &

• Technology Management

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- Manage marketing automation and CRM platforms (e.G., HubSpot, Zoho, Salesforce, Marketo, Fresh sales, Lead forensics).
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- Ensure proper lead tracking attribution and data hygiene.
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- Evaluate and implement recent tools to improve campaign effectiveness.
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- Cross-Functional Collaboration
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- Work closely with Sales, Product Marketing, and Content teams to align messaging and campaigns.
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- Enable sales teams withinsights, content and qualified leads.
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- Collaborate with leadership on go-to-market strategies.
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nRequired Skills &

• Qualifications

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- Bachelor's degreein marketing, Business, or related field (MBA preferred).
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- 10 to 12 years of experience in demand generation, growth marketing, or business development.
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- Proven track record of driving pipeline and revenue through marketing campaigns.
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- Strong understanding ofB2B marketing funnels and customer journeys.
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- Hands-on experience with CRM and marketing automation tools (e.G., Salesforce, HubSpot, Fresh sales).
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- Expertise in digital marketing channels (paid ads, email, Search Engine Optimization, social media).
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- Strong analytical and problem-solving skills.
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📌 Lead And Demand Generation Manager (Alibag)
🏢 1POINT1
📍 Alibag