We are looking for a creative and proactive Influencer Marketing Executive to manage influencer collaborations and create engaging, informative and trend-driven content for the brand.
Key Responsibilities
- Plan and execute influencer campaigns across Instagram, YouTube and other platforms.
- Identify and build relationships with relevant beauty, skincare, lifestyle and FMCG creators.
- Develop engaging, informative and viral-content concepts for influencers.
- Create briefs, scripts, hooks and content directions for creators.
- Ideate in-house shoots, UGC concepts and social-first content.
- Keep up with trends, viral formats, sounds, hooks and competitor content.
- Work with the creative/video teams to improve content quality and performance.
- Track campaign deliverables, performance and ROI.
- Manage campaigns end-to-end: Brief → Content → Approval → Posting → Reporting.
Skills Required
- Strong understanding of skincare and beauty content.
- Ability to identify and develop viral video concepts.
- Strong understanding of hooks, storytelling and social-media trends.
- Strong eye for premium, aesthetically refined content.
- Ability to ensure influencer content aligns with brand guidelines and premium positioning.
- Solid communication, creator-management and execution skills.
- Creative and proactive approach with an understanding of content performance.
Tools
- Instagram, YouTube & social media trend tools
- Influencer discovery & analytics platforms
- Google Sheets / Excel
- Canva / basic creative tools
- AI tools for content ideation, scripting and research
Preferred Experience
FMCG / Skincare / Beauty / D2C brands preferred.
Portfolio or examples of successful influencer campaigns / high-performing or viral content will be an advantage.