Key Responsibilities Creator Sourcing & Network Management: Source and qualify creators across food, home, family, and lifestyle domains based on audience fit and comment quality. Build and maintain a live creator database detailing reach, engagement, rate cards, and past performance.

Roster Management: Manage a tiered creator roster (macro, micro, nano) to balance reach, depth, and volume. Maintain a database of rejected profiles to prevent duplicate outreach.

Offline Outreach: Source creators from offline channels, including food events, city markets, festival circuits, and home-chef communities.

Campaign Operations: Negotiate deliverables and commercial terms while keeping expenditures within the monthly budget. Manage campaigns end-to-end, including briefing, product dispatch, script approvals, shoot follow-ups, and posting schedules.

Format Execution: Design and execute diverse campaign formats, including barter/seeding, recipe series, festive kits, affiliate/code-based tie-ups, and facility visits. Asset & Rights Management: Secure usage rights for created assets and curate a rights-cleared asset library for e-commerce, paid, and website marketing teams. Reporting & KPIs:



Track deliverable completion rates, cost per qualified creator, cost per post, and engagement quality, ensuring key milestones are met across initial and ongoing phases.

Required Skills &

Competencies Proven experience in influencer marketing (brand or agency side) with a portfolio of end-to-end campaigns. Solid commercial negotiation skills with a track record of optimizing creator spend. Excellent spreadsheet discipline with an emphasis on measuring measurable outcomes and outputs.

Strong written and verbal communication skills in both English and Hindi. Familiarity with video content formats, hook selection, and creator discovery tools or manual sourcing techniques. Basic understanding of Meta Ads Manager, creative whitelisting, and affiliate/discount-code program execution.

Willingness to travel within Rajasthan for content shoots and creator engagement visits.

Education Bachelor's degree in Marketing, Communications, Business Administration, or a related field (or equivalent practical experience in influencer marketing).

📌 Influencer Marketing Executive (Jaipur)
🏢 KEDIA PAVITRA
📍 Jaipur