Job DescriptionProfile: Senior Sales Manager - Paint Industry

NLocation: Chennai, Tamil Nadu

NDepartment: Sales & Business Development

NReporting To: Regional Sales Head / Zonal Sales Manager

NCTC Budget: ₹20 LPA – ₹25 LPA

NExperience Required: 8–14 years (Paint / Coatings)

NAbout the Role

nWeare looking for an experienced Sales Manager to lead sales operations for the Chennai/Tamil Nadu market in the paints and coatings business. The role requires strong dealer/distributor network management, channel expansion, and P&L; ownership for the region, along with the ability to drive both retail and institutional/project sales.

NKey Responsibilities

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- Own and deliver the annual sales target (volume & value) for Chennai and surrounding territories.
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- Manage and expand the dealer/distributor/retailer network across urban and semi-urban markets.
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- Drive primary and secondary sales through effective channel partner management and scheme execution.
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- Lead, mentor, and manage a team of Area Sales Executives/Officers and Sales Representatives.
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- Develop and execute go-to-market strategy for new product launches (interior/exterior emulsions, industrial coatings, wood finishes, etc.).
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- Build and manage relationships with painters, contractors, architects, and influencers to drive brand pull.
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- Handle institutional and project sales (builders, real estate, government projects) where applicable.




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- Monitor competitor activity, pricing, and market trends;

provide actionable market intelligence to leadership.

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- Ensure effective implementation of trade schemes, promotional activities, and tinting machine placements.
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- Manage receivables, credit control, and channel profitability.
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- Prepare and present monthly/quarterly sales MIS, forecasts, and budget reviews.
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- Ensure adherence to company policies on pricing, distribution norms, and brand guidelines.
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nRequired Skills & Competencies

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- Strong understanding of paint/coatings distribution and channel sales dynamics.
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- Proven track record of achieving/exceeding sales targets in a similar geography.
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- Experience in dealer network development and retail activation.
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- Robust leadership and team management skills.
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- Excellent negotiation, relationship management, and communication skills.
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- Data-driven approach tosales planning and territory management.
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- Willingness to travel extensively within Chennai and Tamil Nadu.
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- Proficiency in Tamil and English;

Hindi is an added advantage.

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nQualifications

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- Graduate in any discipline (Science/Commerce preferred);

MBA in Sales & Marketing is a plus.

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- 8+ years of relevant experience, with at least 3–4 years in a managerial/team-handling role.
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📌 Hiring: Senior Sales Manager - Paint Industry (India)
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