Go-to-Market Executive

Location: Remote

Employment Type: Part-time

We're focused on bringing intelligent, practical AI tools to market, and this role sits inside our marketing product line, helping take it from a strong product to a category leader through disciplined, data-driven go-to-market execution.

About the Role

We're looking for a hands-on Go-to-Market Executive to own the full outreach and pipeline motion for our marketing product. This is not a purely strategic role, you'll be planning campaigns, sourcing and acquiring data, running outbound and inbound outreach (including calling), managing the CRM end-to-end, and reporting on what's working. You'll operate at the intersection of sales and marketing, with a strong bias toward action and measurable results.

This role suits someone who's comfortable being both the strategist and the operator, building the plan and then picking up the phone to execute it.

What You'll Do

- Plan GTM motions - define target segments, messaging angles, and outreach cadences for the marketing product
- Acquire and manage data - source, clean, and enrich prospect/lead data from multiple channels and tools
- Run outbound outreach - execute email, LinkedIn, and cold/warm calling campaigns to generate qualified pipeline
- Handle inbound - respond to and qualify inbound leads promptly, moving them through the funnel
- Own the CRM - keep records accurate and current, manage pipeline stages, and ensure clean handoffs
- Hit targets - own and consistently deliver against outreach volume, conversion,



and pipeline targets
- Track and report - build and maintain dashboards/reports on funnel performance, conversion rates, and campaign ROI; use the data to continuously refine approach
- Collaborate cross-functionally - work closely with product and marketing to align messaging with product positioning and roadmap

What We're Looking For

- Experience in GTM, sales development (SDR/BDR), demand generation, or growth marketing, ideally at a startup or in a fast-moving environment
- Comfortable making outbound calls and handling objections in real time
- Working knowledge of CRM tools (e.g. HubSpot, Salesforce, Pipedrive, or similar)
- Familiarity with outbound tooling (e.g., Apollo, Instantly, Clay, LinkedIn Sales Navigator)
- Strong data instincts - comfortable pulling, cleaning, and interpreting data to guide decisions
- Excellent written and verbal communication
- Self-starter who can plan a campaign and also execute the unglamorous parts of it
- Track record of hitting or exceeding targets (quota, pipeline, or similar metrics)

Nice to Have

- Experience in B2B SaaS or AI/tech products
- Basic proficiency with spreadsheets/analytics tools (Excel, Sheets, or SQL a plus)

What Success Looks Like

- Consistent, predictable pipeline generation month over month
- CRM data that's clean, current, and trusted by the wider team
- Transparent visibility into what channels and messages are converting - and why
- Meeting or beating agreed outreach, conversion, and revenue-adjacent targets

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