The opportunity

Good marketing helps the right person notice something useful. At Upthrust, you will help ambitious brands including Dell, Acadly, Vega, QpiAI, Coolstra, Zomato, Bosch, L'Oréal, Harley-Davidson, Cyble, VWO, Tata, Tiggle, Coca-Cola, and Biba. You will learn from strategists, designers, writers, performance marketers, and AI systems while owning work that is visible, measurable, and connected to real growth.

Where your work matters

- Give every campaign a healthy beginning through domains, mailboxes, DNS, SPF, DKIM, DMARC, warm-up,

and sender setup.
- Help the right message reach the right people by building, enriching, verifying, cleaning, and segmenting prospect databases.
- Turn a clear brief into a carefully configured and launched cold email campaign.
- Set sequences, variables, subjects, follow-ups, delays, and stop-on-reply rules with care.
- Shape messaging for different ICPs, industries, personas, and countries.
- Write thoughtful manual emails and controlled message variations when the moment calls for them.
- Protect trust by checking names, claims, links, dates, personalization, and sender identity.
- Listen to campaign signals through bounces, delivery, spam risk, replies, and campaign health.
- Recognize genuine interest, respond with care, and escalate interested or ambiguous prospects.
- Keep suppression lists, campaign records, reports, SOPs, and handovers dependable.
- Make the execution process clearer and better across client accounts.
- Create and maintain pre-flight, launch, deliverability, and reply-handling checklists.
- Send daily and weekly reports that make campaigns, data, replies, blockers, and next actions transparent.




- Create client and internal reports covering setup, launches, performance, issues, and improvements.
- Keep SOPs, checklists, trackers, and reports current after every process change.
- Work with copywriters, sales, account managers, and clients with clarity and respect.

Your toolkit

- Campaign and sending: Instantly, Smartlead, SendPilot, Lemlist, Google Workspace, email hosting

platforms, and DNS providers.
- Data and enrichment: Apollo, Clay, Hunter, CleanList, Reeon, SearchLeads, Google Sheets, and Excel.
- Operations and reporting: Slack, Notion, Google Drive, Google Docs, campaign dashboards, CRM or lead-management systems, SOPs, process trackers, checklists, campaign logs, reply sheets, daily reports, weekly reports, client reports, and handover documents.
- Technical understanding: DNS management, SPF, DKIM, DMARC, mailbox warm-up, sender reputation, inbox placement, email verification, deduplication, suppression, API or platform troubleshooting, and basic automation. Equivalent tools are welcome.

What you bring

- 1+ year of hands-on cold outbound email experience.
- Experience with at least one campaign platform and one prospecting or enrichment tool.
- A practical understanding of email deliverability.
- Strong spreadsheet, data-cleaning,



and documentation skills.
- Clear written English and thoughtful copy judgment.
- The ability to manage several campaigns without losing care or context.
- Comfort working with incomplete information and asking for clarity.

How you work

- Stay curious, keep learning, and take responsibility for outcomes.
- Treat data, copy, campaign settings, and reports with care.
- Stay calm when tools or accounts fail, then solve the next explicit problem.
- Handle customer claims and prospect data ethically.
- Ask questions early so the work can move with confidence.
- Find satisfaction in measurable improvement and useful work.

What good looks like

- Campaigns launch accurately and on time.
- Data remains verified, relevant, and clean.
- Sender health and deliverability stay protected.
- Replies are handled quickly and thoughtfully.
- SOPs, checklists, trackers, and reports stay current.
- Qualified conversations improve over time.

What you can build here

- A strong foundation in infrastructure, data, copy, technology, and analytics.
- The confidence that comes from owning meaningful work from day one.
- A broad view of industries, customers, and growth problems.
- Expertise in a high-value B2B growth skill.
- The satisfaction of seeing your work create real conversations.
- Growth through responsibility, feedback, and measurable results.

Begin the conversation

Share your resume and one example of a cold outbound campaign you built, improved, or managed. Tell us what you learned, which tools you used, and what changed because of your work.

📌 Email Marketing Executive (Gurugram)
🏢 Upthrust
📍 Gurugram