14 Sep
|
Branded Hut
|
New Delhi
14 Sep
Branded Hut
New Delhi
E-commerce Advertising ManagerJob SummaryWe are looking for an E-commerce Advertising Manager responsible for planning, executing, and optimizing paid advertising campaigns across marketplaces such as Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, and other quick-commerce/e-commerce platforms . Key ResponsibilitiesPlan and manage marketplace advertising campaigns across multiple platforms. Manage PPC, Sponsored Products, Sponsored Brands, Display Ads, and search campaigns .
Develop keyword, product, audience, and competitor targeting strategies. Monitor ROAS, ACOS, TACOS, CTR, CPC, CVR, sales, and campaign profitability . Optimize bids, budgets, keywords, placements, and product targeting regularly.
Identify high-performing and underperforming SKUs and create appropriate advertising strategies. Conduct keyword and competitor research to improve campaign performance. Manage promotional campaigns around festivals, sales events, launches, and seasonal periods .
Coordinate with the catalog, content, pricing, and sales teams to improve overall marketplace performance. Prepare weekly/monthly performance reports and provide actionable insights. Track advertising spend and ensure campaigns remain within the allocated budget.
Test new campaign structures, creatives, keywords, and targeting strategies to improve ROI. Analyze marketplace data to identify opportunities for increasing revenue and market share.
Required
Skills1–4 years of experience in E-commerce/Marketplace Advertising or Performance Marketing . Hands-on experience with Amazon Ads, Flipkart Ads, and/or Quick-Commerce Ads . Strong understanding of PPC and performance marketing metrics. Good knowledge of Excel/Google Sheets and data analysis. Ability to analyze large datasets and make data-driven decisions. Strong understanding of marketplace sales funnels and customer behavior. Excellent communication and reporting skills.
Key Performance
Indicators (KPIs)Revenue generated through advertising ROAS improvement ACOS/TACOS optimization Advertising-attributed sales Conversion rate CPC and CTR improvement Recent customer acquisition Marketplace market share Overall advertising profitability PreferredExperience working with FMCG, D2C, consumer electronics, furniture, beauty, food, or other high-volume e-commerce brands will be an advantage.
📌 E-Commerce Executive (New Delhi)
🏢 Branded Hut
📍 New Delhi