Company Description Tangent45 transforms ideas into impactful digital experiences by combining creativity, strategy, and technology to elevate brands and accelerate growth. The team delivers results-driven services in SEO, web development, e-commerce, graphic design, and digital marketing, with a strong focus on measurable outcomes. From building online presence to increasing conversions, each project is designed for long-term success and sustained performance.

Tangent45 values cooperative partnerships, aligning closely with client objectives so that their goals become shared milestones. The company fosters a culture of innovation and accountability, making it an engaging environment for digital professionals.

Role Description The Digital Marketing Specialist is a full-time role based in Ludhiana with a hybrid work arrangement, allowing some work-from-home flexibility. This role involves planning and executing digital marketing campaigns across channels such as social media, search, and email to drive brand awareness, engagement, and conversions. The specialist will manage and optimize online marketing initiatives, monitor web analytics, and prepare performance reports to inform strategy and improve results.

Day-to-day responsibilities include creating and scheduling content, coordinating with design and development teams, managing paid and organic campaigns,



and staying current with digital trends and best practices. The role also requires regular collaboration with internal stakeholders and clients to understand business goals and translate them into effective digital strategies.

Qualifications

- Candidates should possess strong Digital Marketing and Online Marketing skills, including experience with campaign planning and execution.
- Candidates should possess Social Media Marketing skills, with the ability to manage and grow brand presence across platforms.
- Candidates should possess Web Analytics skills, including proficiency with tools such as Google Analytics and the ability to interpret data for optimization.
- Candidates should possess excellent Communication skills, both written and verbal, for effective collaboration and client interaction.
- Experience with SEO, content marketing, and basic knowledge of paid advertising (e.g., Google Ads, social ads) is beneficial.
- Ability to work in a hybrid environment in Ludhiana, manage time effectively, and handle multiple projects concurrently.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience in digital marketing.
- Familiarity with marketing automation tools, CRM platforms, and A/B testing methodologies is an advantage.

📌 Digital Marketing Specialist (Ludhiana)
🏢 Tangent45 India
📍 Ludhiana