Company Description Nxerra Technologies is a global technology and software engineering company that helps startups, enterprises, and MSSPs build secure, scalable, and intelligent digital platforms. The organisation specialises in Microsoft Security, Azure Cloud and microservices architecture, AI and intelligent automation, SaaS product engineering, and enterprise application development. As a Microsoft-focused engineering partner, Nxerra works across Entra ID, Sentinel, Defender, Purview, Security Copilot, Azure Cloud, and enterprise integrations to enable identity-first security and AI-driven platforms.

The team combines deep engineering expertise with a business-first mindset to deliver measurable results in areas such as cloud-native applications, ERP/CRM automation, and custom web and mobile solutions. Nxerra partners with organisations worldwide to create future-ready technology ecosystems that drive digital transformation and cybersecurity resilience.

Role Description The Digital Marketing Specialist will be responsible for planning, executing, and optimising digital campaigns across channels such as search, social media, email, and paid advertising to promote Nxerra’s services and brand. Day-to-day activities include managing website content updates, coordinating SEO and SEM initiatives, monitoring analytics, and preparing performance reports with actionable insights.



The role involves collaborating with sales and technical teams to develop targeted campaigns, create marketing assets, and support lead generation and nurturing activities.

The specialist will also manage social media calendars, maintain brand consistency, and explore new digital trends and tools that can enhance marketing effectiveness. This is a full time, on-site role based in Kolkata.

Qualifications

- Candidates should possess skills in digital campaign management, including SEO, SEM, social media marketing, and email marketing.
- Candidates should possess skills in content creation and management, such as web content writing, basic copywriting, and coordinating design assets.
- Candidates should possess skills in analytics and reporting, including familiarity with tools like Google Analytics, Search Console, and marketing automation platforms.
- Candidates should possess skills in marketing strategy and planning, including audience segmentation, lead generation, and performance optimisation.
- Relevant qualifications such as a bachelor’s degree in Marketing, Communications, Business, or a related field, along with prior experience in B2B technology or SaaS marketing, are highly beneficial.
- Strong written and verbal communication skills, attention to detail, ability to work collaboratively on-site in Kolkata, and an interest in cybersecurity, cloud, and AI-driven technologies are preferred.

📌 Digital Marketing Specialist (Kolkata)
🏢 Nxerra Technologies
📍 Kolkata