Role & responsibilities

We are an international eCommerce company with multiple stores on Shopify within the home furnishings segment.

We are looking for an experienced Digital Marketing Manager to lead and execute digital marketing strategy for our brands across performance marketing, SEO, content, email, eCommerce website management and paid advertising channels.

The ideal candidate should have strong hands-on experience with SEO, content strategy, performance marketing, social media marketing, along with the ability to manage campaigns, analyze performance, and guide a marketing team.

Key Responsibilities

- Develop and execute the overall digital marketing strategy aligned with business, lead-generation, revenue, and brand-awareness goals.
- Drive performance marketing initiatives focused on lead generation, conversions, customer acquisition, and ROI.
- Manage and improve the company's SEO and SEM strategy, including keyword research, on-page optimization, content planning, and performance tracking.
- Plan and execute social media strategies across relevant platforms to improve engagement, reach, and brand visibility.
- Own the content marketing strategy, including campaign ideas, content calendars, research, creative concepts, copy direction, and scripting.
- Develop marketing concepts and scripts for social media posts, reels, videos, advertisements, landing pages, and promotional campaigns.
- Plan and execute email marketing campaigns, including promotional, lead-nurturing, and customer-engagement communications.
- Take end-to-end ownership of the company website from a marketing perspective.



Manage regular website updates, content changes, landing pages, forms, banners, CTAs, product/service pages, and other website requirements.
- Identify and coordinate resolution of broken links, technical issues, tracking issues, UX problems, and performance gaps. Work closely with developers/designers or external agencies for website enhancements and fixes.

- Monitor campaign performance using analytics tools and continuously optimize campaigns based on CTR, CPC, CPL, CPA, conversion rate, ROAS, and ROI.
- Track website and campaign performance using Google Analytics, Google Ads, Meta Business Suite, Search Console, SEO tools, CRM systems, and other marketing platforms.
- Conduct competitor, market, audience, keyword, and content research to identify recent growth opportunities.
- Manage the digital marketing calendar, campaign timelines, priorities, and multiple concurrent projects.
- Oversee the digital marketing budget and ensure effective allocation across marketing channels.

- Prepare regular reports for leadership covering campaign performance, leads, conversions, marketing spend, ROI, and key KPIs.
- Identify underperforming campaigns and implement corrective actions to improve results.




- Stay updated with the latest digital marketing trends, AI tools, advertising platforms, algorithm changes, and industry best practices.

- Test new campaign ideas, creatives, audiences, landing pages, and communication strategies to improve acquisition and engagement.

Required Skills

- Strong exposure to Digital Marketing, with mandatory hands-on understanding of SEO.
- Strong understanding of digital marketing channels, including SEO, PPC, Social Media, Content Marketing, Email Marketing, and Web Analytics.

- Strong skills in campaign ideation, research, content planning, and scripting.
- Experience in lead-generation and conversion-focused marketing campaigns, preferably from eCommerce brands.
- Strong analytical ability with experience interpreting campaign data and identifying optimization opportunities.

- Ability to manage marketing budgets and measure ROI.
- Strong written and verbal communication skills.
- Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.

Qualifications

- Bachelors degree in Marketing, Business, Communications, or a related field.
- Postgraduate qualification in Marketing or Business is preferred.

- 5+ years of hands-on digital marketing experience.
- Previous experience taking ownership of end-to-end digital marketing activities is preferred.
- Demonstrated experience delivering measurable results through SEO, organic marketing, email marketing, performance marketing, and lead-generation campaigns.

📌 Digital Marketing Manager (Delhi)
🏢 Spiffy Spools
📍 Delhi