Company Description Jobwala AI (Jobwala.io) is an AI-powered career platform designed for students, freshers, and job seekers who want to stand out and get hired faster. The platform enables users to create ATS-friendly resumes, build portfolio websites, optimize professional profiles, and explore job opportunities in one integrated experience.

By combining modern AI tools with an intuitive interface, Jobwala AI helps individuals strengthen their professional presence at any stage of their career. The company focuses on making career-building accessible, effective, and data-driven for a wide range of job seekers.

Role Description The Digital Marketing Manager will plan, execute, and optimize digital marketing campaigns to drive user acquisition, engagement, and retention for Jobwala AI. This is an on-site role based in Chennai, involving close collaboration with product, design, and sales teams to align marketing strategies with business goals.

Day-to-day responsibilities include managing social media channels, coordinating content and performance campaigns, overseeing lead generation activities, monitoring web analytics, and adjusting strategies based on campaign performance.



The role also includes managing marketing budgets, testing new digital channels, and preparing regular reports on key metrics to inform decision-making.

Qualifications

- Strong Digital Marketing and Marketing skills to plan and execute multi-channel campaigns.
- Proficiency in Social Media Marketing to manage, grow, and engage online communities.
- Experience in Lead Generation to develop and optimize funnels that convert prospects into users.
- Ability to use Web Analytics tools to track performance, generate insights, and improve campaign effectiveness.
- Relevant experience in managing digital campaigns for tech or SaaS products, preferably in the career or education domain.
- Solid understanding of SEO, SEM, email marketing, and content marketing best practices.
- Strong analytical, communication, and stakeholder management skills.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Comfort working in a fast-paced, data-driven environment and collaborating with cross-functional teams on-site in Chennai.

📌 Digital Marketing Manager (Chennai)
🏢 Jobwala AI
📍 Chennai