14 Sep
|
Praxis Design u0026 Building Solutions Private
|
Gurugram
14 Sep
Praxis Design u0026 Building Solutions Private
Gurugram
Digital Marketing Manager
Experience: 3–5 Years
Industry: Interior Design / Architecture / Construction / Real Estate / B2B preferred
Location: Gurugram
Employment Type: Full-Time
Job OverviewWe are looking for a creative and performance-driven Digital Marketing Manager to plan, execute, and manage the company’s digital marketing activities. The ideal candidate should have a strong understanding of social media, content marketing, SEO, paid campaigns, lead generation, and digital analytics.
Key Responsibilities
- Develop and execute digital marketing strategies aligned with business goals.
- Plan and manage content across Instagram, LinkedIn, Facebook, and other relevant platforms.
- Create and manage monthly content calendars, campaigns, reels, posts, and other digital assets.
- Manage SEO activities, keyword research, website content, and organic search growth.
- Plan, execute, and optimize Google Ads, Meta Ads, and other paid campaigns.
- Generate and improve quality leads through digital marketing campaigns.
- Monitor website traffic, social media performance, campaign results, and lead conversions.
- Use Google Analytics, Google Search Console, Meta Business Suite, and other analytics tools to track performance.
- Coordinate with designers, content creators, sales teams, and external agencies when required.
- Research market trends, competitors, audience behavior, and emerging digital marketing opportunities.
- Develop engaging content and campaigns that improve brand awareness, engagement, and lead generation.
- Prepare regular performance reports with key metrics and actionable insights.
- Manage the company’s online presence and maintain consistent brand communication.
- Stay updated with the latest digital marketing trends, algorithms, tools, and best practices.
Required Skills
- 3–5 years of experience in Digital Marketing.
- Strong knowledge of Social Media Marketing, SEO, SEM, Content Marketing, and Paid Advertising.
- Hands-on experience with Google Ads and Meta Ads.
- Good understanding of Google Analytics and Search Console.
- Strong content planning and copywriting skills.
- Basic understanding of website management and CMS platforms.
- Knowledge of lead-generation and conversion optimization techniques.
- Strong analytical and reporting skills.
- Positive communication, coordination, and project-management skills.
- Creative mindset with an eye for branding and visual content.
- Ability to manage multiple campaigns and deadlines independently.
Preferred Qualifications
- Experience in Interior Design, Architecture, Construction, Real Estate, Workplace Design, or other B2B industries.
- Experience working with lead-generation campaigns.
- Familiarity with Canva, Adobe Creative Suite, WordPress, CRM tools, and email marketing platforms.
- Experience managing external vendors/agencies and digital marketing budgets.
Key Performance Areas (KPIs)
- Quality and volume of digital leads generated.
- Website traffic and organic search growth.
- Social media reach, engagement, and follower growth.
- Paid campaign ROI and conversion rates.
- Lead-to-conversion performance.
- Content performance and brand visibility.
- Overall digital marketing contribution to business growth.
📌 Digital Marketing Manager (Gurugram)
🏢 Praxis Design u0026 Building Solutions Private
📍 Gurugram