Key Responsibilities

Meta Ads

- Plan, launch and manage Facebook & Instagram advertising campaigns.

- Develop lead-generation campaigns targeting Australian audiences.

- Test different audiences, creatives, ad copy and offers.

- Monitor CPL, lead quality, conversion rates and campaign performance.

- Continuously optimise campaigns to improve ROI.

- Identify opportunities to scale successful campaigns.

Google Ads

- Set up and manage Google Search campaigns.

- Conduct keyword research and develop relevant keyword strategies.

- Create and optimise ad copy and landing-page campaigns.

- Manage bidding, budgets and negative keywords.

- Track conversions and optimise campaigns based on performance.

- Identify high-intent search opportunities within the Australian market.

SEO

- Conduct keyword research focused on Australian search behaviour.

- Develop on-page and technical SEO strategies.

- Optimise website pages, titles, meta descriptions, headings and content.

- Identify opportunities to improve organic rankings and traffic.

- Conduct competitor and market research.

- Develop an ongoing SEO growth strategy.

Analytics & Reporting





- Track campaign performance and lead-generation metrics.

- Analyse Google Analytics / GA4 and advertising-platform data.

- Provide regular performance reports.

- Identify what is working, what isn't and what should be changed.

- Make decisions based on data rather than assumptions.

What We're Looking For

- Proven experience running Meta Ads and Google Ads.

- Strong practical knowledge of SEO.

- Previous experience targeting the Australian market is highly preferred.

- Experience with lead-generation campaigns.

- Solid understanding of audience targeting, funnels and conversion optimisation.

- Experience with Google Analytics / GA4 and conversion tracking.

- Ability to analyse campaign data and make informed optimisation decisions.

- Strong understanding of landing pages, ad creatives and conversion funnels.

- Ability to work independently and take ownership of marketing performance.

- Strong communication and reporting skills.

Pay: ₹12,000.00 - ₹15,000.00 per month

Work Location: In person

📌 Digital Marketing Manager (Vadodara)
🏢 Kaneria Business Services
📍 Vadodara