Google & Meta Ads Specialist

Job Type: Full-time, Permanent

Experience Level: Mid-level (2–years)

We are seeking a data-driven Performance Marketing Specialist to join our team full-time. In this role, you will take complete ownership of our paid media strategy, execution, and optimization across Google Ads and Meta (Facebook & Instagram). You will be responsible for scaling our customer acquisition efforts, managing budgets efficiently, and driving measurable revenue growth.Key Responsibilities campaign Strategy & Execution

- Full-Funnel Management: Structure, launch, and manage end-to-end campaigns on Google Ads (Search, PMax, Shopping) and Meta Ads Manager (Prospecting, Retargeting).
- Audience Targeting: Build high-converting Custom Audiences, Lookalike Audiences, and intent-based keyword structures.
- Budget Stewardship: Actively manage and allocate daily/monthly ad spend across channels to ensure efficient scaling and maximum Return on Ad Spend (ROAS). Creative & Optimization
- A/B Testing: Constantly test ad angles, headlines, hooks, and formats (especially Reels, Shorts, and Carousels) to defeat ad fatigue.
- Creative Direction:



Collaborate with our design/content team to brief them on what visual assets and copy are needed based on performance data.
- Landing Page Optimization: Work alongside web developers to improve landing page conversion rates and post-click user experience.

Tracking & Analytics
- Data Integrity: Maintain accurate tracking infrastructure, including Meta Pixel, Conversions API (CAPI), and Google Tag Manager (GTM).
- Performance Reporting: Monitor Google Analytics 4 (GA4) and channel dashboards daily; present weekly and monthly performance reports directly to leadership.

Job Requirements
- Proven Track Record: 2+ years of hands-on experience managing profitable Google and Meta ad campaigns with verifiable results.
- Technical Skills: Strong proficiency with GA4, GTM, Looker Studio (or similar reporting tools), and Excel/Google Sheets for deep data analysis.
- Mindset: Highly analytical, proactive, and comfortable moving quickly based on what the data dictates.

Pay: ₹20,000.00 - ₹25,000.00 per month

Perks

- Leave encashment

Work Location: In person

📌 Digital Ads specialist (Saidapet)
🏢 Pinnacle Digital Marketing
📍 Saidapet